DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Markempa

AUGUST 19, 2021

Influencer Marketing Strategy: The 4 Influencer Outreach Steps – markempa. To determine whether or not your customer bases are similar, you can search for relevant keywords about your customers’ cares, concerns, and goals. Influencer Marketing via video content creation – markempa. Why does this work?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Webbiquity

NOVEMBER 17, 2020

Among the aspects proving to be particularly challenging is content marketing. Here are a number of key challenges related to content marketing during and after the pandemic, along with useful tips and methods that you can use to boost your ROI. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

APRIL 4, 2016

Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. A sophisticated keyword strategy can help every step of your marketing funnel. Group Your Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Sprout Social

SEPTEMBER 19, 2016

Social media outreach is one of the best ways to form new relationships, increase engagement and get more eyes on your content. Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. What is Social Media Outreach? It’s spam. Should You Use a Business or Personal Account?

Outreach 96

Outreach Social Media Media CAN-SPAM 96

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. Web: Monitor website traffic through tools like Google Analytics to see how visitors come across your site, which pages are most popular, and how long people interact with your content.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Convert

JANUARY 17, 2024

Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. Researchers optimized content using different tactics and tested which of those on-page optimization tactics helped pages to come up in more AI answers. Source (PDF) It is a good start and something to implement in your content strategy.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Content Standard

AUGUST 29, 2019

After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. ” PR and SEO Working Together = Brand Outreach Success. . ” PR and SEO Working Together = Brand Outreach Success. Proving Content Marketing ROI Is Easier Through Collaboration.

PR 86

PR Outreach SEO Brand Identity 86

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. By analyzing website visits, content downloads, and social media engagement, intent data platforms create a comprehensive buyer journey map. Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Inbox Insight

DECEMBER 8, 2023

Account-based marketing (ABM) has revolutionized the marketing landscape, shifting the focus from broad, generic B2B marketing campaigns to targeted, personalized outreach. Intent data can alert you when multiple individuals from an account are searching for these terms, allowing you to prioritize these B2B businesses for immediate outreach.

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Webbiquity

MARCH 16, 2020

Utilize keywords. One of the most useful filters is keywords. You can add any keyword, just as you would on a Google search, and the search results will include any profile or company page with those words. Doing your research before outreach is like building a foundation before building a house. Customize Your Content.

Linkedin 243

Linkedin B2B Thought Leadership Lead Scoring Lead Ranking 243

Webbiquity

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

APRIL 11, 2023

Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

NuSpark Consulting

JULY 13, 2014

Guest blogging is a great way to make a major impact on your content marketing and SEO strategy by driving qualified traffic to your own blog and website. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Expanding Your Search: Using Outreach Tools.

Outreach 100

Outreach Rules Tools Buzz 100

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Biznology

DECEMBER 3, 2013

When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. What I do is a little different than the garden variety influencer outreach. Blogger outreach is more PR than social media (socialmedia.biz).

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

JANUARY 9, 2014

Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Membership allows you to both subscribe and submit requests to other content marketers.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Valasys

APRIL 9, 2024

LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Content Marketing: Share valuable content like articles and videos to establish yourself as a thought leader and attract your target audience. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Over time even your best content tends to go stale. More shares of your content through all channels . Higher rankings in SERPs.

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Biznology

NOVEMBER 8, 2012

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Photo credit: Wikipedia.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). The best way to quantify content ROI is through demand generation and sales. Content is like a piece of furniture.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Content4Demand

OCTOBER 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 70

Intent Data Intent Top of Funnel Intent Signal 70

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. By analyzing browsing behavior, keyword searches, and even social media interactions, intent data platforms can infer potential interest even if prospects haven’t explicitly expressed it.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Let’s dive in!

Tools 111

Tools Automation Work Management Content Marketing 111

Martech

JULY 21, 2023

The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. So how might you use HubSpot’s Content Assistant?

Marketing AI 94

Marketing AI Tools Paid Search Agency Work Management 94

Content4Demand

APRIL 17, 2023

If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. Where and how should we share content so it can be easily found and accessed? Approach your content like you’re feeding a football team. The lesson? How much will it take to fill them up?

Ad Building 82

Ad Building B2B Content Budget Programs 82

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. B2B prospecting has evolved significantly in the digital era.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Scoop.it

SEPTEMBER 7, 2022

One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? Restructure your lead generation with the power of content: 13 ideas to help you generate more leads. Offer downloadable digital content. The answer to this question is yes, it can.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Only B2B

FEBRUARY 1, 2024

Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester. Personalization will play a pivotal role in standing out amid vast content. Gone are the days, of guessing what content resonates and what does not.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Process 111

Process Lead Ranking Content Marketing Planning 111

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. You can utilize your content strategy to provide solutions to multiple problems for your future customers. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. These could include LinkedIn, email marketing, content marketing, or SEO. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Hubspot

OCTOBER 13, 2020

This is what we call creating a surround sound content strategy for your brand. At HubSpot, “surround sound” is the name Alex Birkett gave to a program that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. How to Start a Surround Sound Content Program.

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Inbox Insight

APRIL 30, 2021

Is your B2B Content as good as your peers? Most audiences vote with their feet, so if your B2B content marketing efforts aren’t attracting the right crowd, or if they’re simply not staying around, perhaps it’s time to take a closer look at what your competitors are doing. How to use Content AI to ensure you are relevant.

Marketing AI 65

Marketing AI Ideal Customer Profiles Peer-to-peer Content 65

Oktopost

JUNE 14, 2021

Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media. How Do I Find Keyword Opportunities?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Valasys

SEPTEMBER 18, 2023

Common Reasons Your SEO Isn’t Working Inadequate Keyword Research Keyword research forms the backbone of any successful SEO strategy. If you’re targeting keywords that are too competitive or not relevant to your business, you’re likely not going to see much success. Low-Quality Content Content is king when it comes to SEO.

SEO 52

SEO Lead Scoring Lead Ranking High Quality Lead 52