ClearVoice

DECEMBER 18, 2023

What is a content brief? A content brief is a guide you create for your freelance team to ensure that your outsourced content is on-brand and resonates with your target audience, just like you’d created it yourself in-house. Why is a content brief important? Why else is a content brief important?

Content 88

Content Work Management Bandwidth Marketing Management 88

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 291

Content Marketing Lead Scoring Lead Ranking Planning 291

Marketing Insider Group

JUNE 16, 2021

Writing Social Media Content that Wins Every Time. Include a headline, subheaders, and other elements to organize your content and make it scannable and easy to read. Include relevant keywords in your descriptions and a CTA that makes users want to click to learn more. Engaging Social Media Posts Start with Awesome Content.

Social Media 262

Social Media Media Content Linkedin 262

ClearVoice

DECEMBER 19, 2023

What is a content strategy? A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. And no, “going viral” is not a content strategy.) (And no, “going viral” is not a content strategy.) Why is it important to have a content strategy?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. Looking at SEO as only keywords doesn’t provide you with the big picture. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. If you develop this kind of content, it must be accurate and true.

SEO 332

SEO SME Lead Ranking Content Marketing 332

Moz

NOVEMBER 22, 2020

Posted by KerryDuggan So we meet again, keyword research. We know the accuracy and relevancy of content is imperative so Google thinks we’re the answer to the searcher's query. I would love to hear your opinion on fulfilling search intent and what has yielded good results for your website, so speak to you in the comments section!

Keywords 82

Keywords SEO Organization Lead Scoring 82

KoMarketing Associates

MARCH 1, 2016

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Prioritizing Your Keyword List.

Keywords 120

Keywords Lead Scoring Lead Ranking Research 120

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. SEO teams maximize a brand’s online presence by ensuring their digital content is search-engine optimized to drive traffic to their website and ultimately generate leads and drive conversions.

PR 326

PR SEO Lead Scoring Lead Ranking 326

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Quick Takeaways.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

ClearVoice

JUNE 22, 2022

CLICK TO TWEET>>>Some marketers are dead focused on markers, such as keyword difficulty and search volume, that they forget about the user’s search intent. <<<CLICK Keywords have various search intents attached to them. Some keywords help searchers obtain information about a specific topic.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. and you’ll see exactly what points your content needs to address.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. You can use industry-standard keywords and grab attention with your distinct achievements. Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

MAY 26, 2023

In my opinion, it’s always okay — when used ethically. It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. Content creation still requires the invaluable human element. AI algorithms can provide just that!

Marketing AI 88

Marketing AI Work Management B2B Marketing Management 88

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Whether new to manufacturing content marketing or looking to improve your efforts, this guide will provide the insights and best practices you need to know when writing industrial blogs. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

seo.co

APRIL 17, 2022

If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. It’s not enough to fill a blog with empty content.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. But if you can maximize the number of blog posts you publish without taking a hit on quality, data tells us you will see better results from your content marketing. How do you plan for a year’s worth of content? How do you do that? Audience engagement.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Optinmonster

MARCH 22, 2024

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? But before we dive into the data, let’s briefly discuss why you may want to disable your blog comments, and what some popular opinions are on the subject.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Table of contents: What are LinkedIn hashtags? LinkedIn hashtags are keywords or phrases that categorize content. Help your posts rank for relevant keywords by sprinkling in carefully selected hashtags.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Scoop.it

SEPTEMBER 8, 2022

Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. Dive in and explore a creative way to build more content while staying creative and fresh.

Curation 93

Curation Generation Content Thought Leadership 93

Martech

DECEMBER 7, 2023

Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. Aside from valuable insights on the consumer, tools like keyword targeting, auction pricing and CPC strategies enhance advertiser performance.

Advertisements 105

Advertisements Advertising Conversion CPC 105

Webbiquity

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. This list should also include industry-specific keywords. You may want to use online spreadsheet tools to easily track and organize your keywords.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Animalz blog

OCTOBER 11, 2022

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? Breaking Into a Busy Space on a Budget Gareth Davies, Parabol’s content lead, never questioned the potential value of content marketing as an acquisition channel. The audience is meticulous and divided.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

ClearVoice

OCTOBER 24, 2022

So, is AI capable of generating marketing content? And is it possible for machines to create high-quality content that informs and engages real humans? Can AI replace content writers? . Content generated by AI is becoming more coherent and human with every passing day. What is AI-generated content?

Marketing AI 75

Marketing AI Content Marketing Content Paid Search Agency 75

Biznology

JUNE 23, 2017

Google is trying to answer that question, based on keywords for the product or service that meets that needs. And the advertiser with the most competitive bid for that keyword. They consume content that aligns with a huge range of personal interests, beliefs, ideologies, and values. BUDGET: Keywords or campaigns?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Contently

MAY 13, 2019

Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York. Opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

Kevin Indig

APRIL 25, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The same is true for content. Prior to mid-2021, pages were rendered client-side, which made it hard for Google to crawl internal links, render content and fetch schema.

Case Studies 141

Case Studies Case Study Studies SEO 141

MKT1

AUGUST 16, 2022

If you lead content efforts at a startup, are the only marketer at an early-stage startup, or even a founder, you should make a content roadmap. You might already have one, but to be honest, it’s probably not doing you any favors in terms of helping you prioritize the right content —the content that will drive results.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Content Advertising Funnels 52

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Yet you should be aware that quality content marketing performs better.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

SmartBug Media

JULY 25, 2023

Content Creation Given the size of this goal, it's important to set up checkpoints to monitor progress and hold ourselves accountable. Here's how you might do it: Content marketing: After creating a content calendar, you can set a checkpoint for every week when a new blog post is published.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Contently

OCTOBER 18, 2022

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Getting unfiltered buyer opinions.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Builds brand authority Influencers help your brand achieve a more credible, believable and trusted opinion than it can by itself.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 106

Navigate the Channel

OCTOBER 24, 2023

All you have to invest is money in a social media manager’s wage or salary and possibly the cost of a freelance content creator. People who follow your company on social media, read your posts, share your content and subsequently visit your website will have a heightened awareness of your brand. So post with care. Yes, it does.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65