Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. Even when you publish content elsewhere—updates on Facebook, videos on YouTube or Vimeo , presentations on SlideShare—the goal is usually to drive visitors back to your website, to consume content and take action. why you the best at it.

Paid Content 212

Paid Content CMS Development Design Optimization 212

Content Marketing Institute

MAY 24, 2018

If your business is committed to content, you’re probably sitting on a pile of e-books, white papers, and maybe even videos. You write more blog posts and social content to promote the original content and hope for small, incremental progress. All results were from content that we (and others) had already written.

Microsite 106

Microsite Content Advertising Agencies Lead Ranking 106

Zoominfo

SEPTEMBER 23, 2018

Here are the three primary benefits B2B marketers should keep in mind: Expand your audience: A podcast can expose your brand to new audiences, and provide your current audience with a convenient, new form of content. Unlike written or video content, your customers can listen while they drive, work, and perform other tasks.

B2B 176

B2B RSS Microsite Skype 176

SnapApp

JUNE 2, 2017

Interactive content has endless possibilities. But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Why aren’t we all using interactive content? . So what’s the catch? Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Webbiquity

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Content is like singing a song.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

Valasys

DECEMBER 20, 2019

Couchbase used social persona data & keyword volumes to eradicate the guess-work from its content strategy. It also employed persona workshops to better understand the roles, pain-points, buying cycle relevance & content preferences of each individual involved in the decision-making process.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. The most common answer? “No.”.

Rules 110

Rules Video Marketing Lead Ranking Paid Search Agency 110

NuSpark Consulting

MARCH 10, 2012

Landing pages and microsites are designed to generate leads. Give them useful content so your prospects can consider your solutions when they enter the consideration phase. Below is a matrix of what makes up good content, and a good website story: Are you key pages being seen? Are you generating leads from your website?

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Webbiquity

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Hubspot

OCTOBER 2, 2013

"But I write about mortgages (or some other similarly '' boring '' topic) -- there''s no way I can possibly make my content fun to read." But I''m going to fight you on this one because, hey, I''m a B2B content creator, too. Even companies in "boring" industries need to create content. 1) Tell a Story. 4) Watch Your Tone.

Content 28

Content Microsite Creativity CAN-SPAM 28

WebMarketCentral

JUNE 11, 2009

Put another way, searchers with an intent to buy are far more likely to click on an ad than those just conducting research for term papers or whatever—and those are precisely the searchers whose clicks are worth paying for. SEM = more keywords per page. Search marketing lets you point many more keywords to a single landing page.

PPC 20

PPC Paid Search Agency SEO SEM 20

SnapApp

JULY 7, 2017

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Interactive content. SNAPSHOT] Most Popular Interactive Content Types Used to Nurture Leads Through Each Stage of the Funnel. .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Martech

JULY 12, 2021

In his seminal 1950 paper, “Computing Machinery and Intelligence,” Alan Turing argued that intelligence could plausibly be ascribed to a machine if it was able to maintain a conversation just as well as a human. Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. Why we care.

Paid Search Agency 99

Paid Search Agency Microsite Advertising Agencies Marketing Agencies 1 99

Hubspot

JULY 21, 2015

I've written my share of blog posts about content marketing. That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. What Is Content Marketing? I've also written a few ultimate guides in my time.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28