Content and Market2Lead - B2B Marketing Zone

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

JULY 22, 2010

Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets. These include content management systems ( Autonomy Interwoven , EMC Documentum , OpenText , etc.) A couple of smaller Web content management firms ( Marqui , SiteCore ) have already moved towards marketing automation.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

MARCH 5, 2012

If a lead should mention a competitor in a tweet on Twitter, for example, or use specific keywords, you can automatically send that lead a Direct Tweet. Automatic emails, new content notifications, RSS feeds and social media updates can all be automated to deliver valuable information to previously engaged visitors on a regular basis.

Lead Nurturing

Lead Nurturing Lead Scoring Lead Ranking Work Management

B2B Marketing Zone

Marketing Automation Vendor Consolidation: Lessons from History

Never Waste an Opportunity: The Value of Lead Nurturing

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