Writing on the Web

MARCH 17, 2014

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? I want to find out what titles are selling, what keywords are sought after most by the readers in my target audience. How to Research Content.

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Writing on the Web

JULY 12, 2011

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Do you litter your blog writing and web pages with keywords so the search engine spiders can find you?

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SEO Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. Review for keywords. Is it keyword-rich? 7 Blog Writing Steps BEFORE You Check for Keywords.

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Wikipedia Content Keywords SEO 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. Click here for information over on my site, Content for Coaches.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

JUNE 16, 2015

Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. What keywords are they using?

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Writing on the Web

APRIL 7, 2011

Scribe catches everything and tells me things like “there are no primary keywords found.&# Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. It defines valuable content using five benchmarks: Findable . Understandable.

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Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

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Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

MAY 16, 2011

Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top of the search results. You will learn: How to do the critical keyword research you need BEFORE you start shooting. Content Marketing Videos: Speak to Problems First.

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Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. You will learn: How to do the critical keyword research you need BEFORE you start shooting. Related posts: Content Marketing with Videos: Free Webinar. Video Content Marketing: Learn how to create video.

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Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. The point is that as long as you are writing quality posts for your readers, use that content in multiple ways, at multiple points in time, and deliver it multiple ways. How many other ways can you use this same content?

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Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Tweet This!

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Writing on the Web

FEBRUARY 17, 2016

What comes up for the keywords that describe what your business does? Is your content optimized for search engines? Continue to entertain or inform them through content, based on what they want or need. Your site, (website or blog) must offer content with keywords. What comes up for your name?

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Writing on the Web

JULY 13, 2010

I know, I know, there are so many, but if you could distill them into the most crucial for online content marketing, how would you do it? (I’m Search Engine Optimized content on blogs, web pages, articles, social media profiles. Quality content builds trust and connections with readers. How do I get clients ?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JANUARY 3, 2011

This is a guest post from Sam Briones, a freelance writer, who explains how to get targeted traffic to read your online content. You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. That way, it can also be searchable when people type in keywords. Tweet This!

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Writing on the Web

JUNE 2, 2010

Content Marketing Purposes" alt=" How to Choose a Fascinating Photo for Content Marketing Purposes" />. Content Marketing Purposes" width="49" height="110" /> What should you look for in choosing a photo to illustrate your blog post? Or to illustrate any other type of web content, such as web pages or sales letter pages?

Content Marketing 100

Content Marketing Trigger Marketing Content RSS 100

Writing on the Web

NOVEMBER 23, 2010

CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. HootSuite also keeps track of all of the keywords that you have been focusing on so that you can manage the SEO end of your social media campaign more effectively.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

FEBRUARY 11, 2015

Follow up with comments and status updates that mention your field of #expertise and associated #keywords. These free tools will allow you to set up email keyword alerts. Be sure to include your name, business field of expertise, and associated keywords in your keyword alerts. Check out SocialOomph.com and TweetDeck.

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Social Media Blogger Media Business 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. Why not make good use of older content? For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Make sure all of your posts are keyword rich.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

FEBRUARY 4, 2015

And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? You cannot personalize the content. If the content is appropriate for them or their pages, “tag” them in. You cannot customize the content for each social media audience.

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Personalization Social Media Tagging Keywords 100

Writing on the Web

FEBRUARY 26, 2016

It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) a change in your keywords) manually submitting your site can improve your ranking. If I Googled your business name, what would I find?

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Google Business SEO Keywords 100

Writing on the Web

FEBRUARY 21, 2013

and although there were a few workshops on blogging and online creative non-fiction writing, not one word about keywords or linking! You use your keywords upfront and hyperlink them if you can. Your title needs to place keywords prominently so the search engines and the readers know what the subject is, and are curious to read more.

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Blogger SEO Keywords Custom Publishing 100

Writing on the Web

SEPTEMBER 23, 2015

write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger.

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? Content : No clearly defined problem and solution, no answer to the “so what?&# Content : No keyword usage in headline, first paragraph, or in body. Blog Content: Are you personal… or all business?

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

MAY 14, 2014

The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. Follow up with comments and status updates that mention your field of #expertise and associated #keywords. These free tools will allow you to set up email keyword alerts.

Social Media 100

Social Media Tips Media Ideal Customer Profiles 100

Writing on the Web

DECEMBER 31, 2014

The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. These are the goals of content marketing , whether with a website or a blog. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JUNE 12, 2014

Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise. Make a list of keywords , categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers. Are you focusing on client needs?

Tips 100

Tips Work Management Marketing Management Class 100

Writing on the Web

OCTOBER 10, 2012

These five steps will help you master business blog writing with quality content that attracts readers every time. It may take longer to add an image, link keywords and edit, but aim for 30 minutes and 300 words and you’ll soon become good at it. Related posts: Quality Content: How to Write Great Blog Posts Every Time.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

APRIL 27, 2016

This is the fifth element in the CAST system for effective blog content : C ontent (compelling). This could be from a keyword search , a link from an external site or a link in an email. Referrals indicate quality content and authority. Are you making your content easily shareable ? A ssets (free). S ocial Media.

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Writing on the Web

DECEMBER 11, 2013

The holiday season provides a lot of opportunity for keyword-rich blogging. And, there are also a few holiday pitfalls to avoid, including blogging about the same topic as everyone else without changing it up a bit, or going keyword-crazy and driving readers away. So what does the holiday season mean for your blog? Several things!

Small Business Marketing 100

Small Business Marketing Keywords SEO Traffic 100

Writing on the Web

JUNE 25, 2014

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. The first four goals on this list are met by writing compelling, relevant content that solves the problems of your readers. These are the goals of content marketing , whether with a website or a blog.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

JUNE 29, 2012

Try searching for a solution to the kind of problems your business solves, using keyword phrases your typical client might use. You still need content and lots of it. What’s needed in the online search world is a lot of content, using keywords, published frequently and attracting inbound links from other people and connections.

Business Blogging 100

Business Blogging Marketing Budget Business Keywords 100

Writing on the Web

APRIL 24, 2013

Not to mention it will gain favor with search engines that index the content according to keywords and subject matter…). And I also provide web writing services and content marketing consulting. Are there similar keywords people would search for to find both? Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

MARCH 7, 2011

It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. I can tweak the title and the keywords before I publish. I knew nothing about search engines, keyword indexing, SEO.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

JULY 31, 2013

And a good blog has fresh content at a minimum once or twice a week. The solutions: The systems I’ve found to work best with the clients I serve involves a combination of learning to write quick posts, getting contributions from qualified guest authors, and using an appropriate content subscription service.

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

FEBRUARY 10, 2014

This means you are losing Google juice and making it harder to for search engines to identify keywords. If you want your quality writing to be indexed by search engines, you have to let them know which words – and keyword phrases – are important by hyperlinking them. It’s the difference between small talk and big talk.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Writing on the Web

SEPTEMBER 6, 2010

Once installed, you can get a report BEFORE you publish, which tells you how optimized your content is for search engines. In seconds, after writing a draft, a report is generated, telling me what’s wrong with my headline, use of keywords, description, etc. Trust me, I’m no geek. This is so easy a 3rd grader can use it.

Blogger 100

Blogger SEO Copywriting Digg 100

Writing on the Web

JUNE 17, 2016

Our blogs would rank high for our keywords, and life would be wonderful. We won’t call it “SEO”, but rather a component of content marketing that business owners can get a handle on, without too many technical details. We would engrave them into stone and follow them judiciously. Ah, yes, nirvana. The good news?

Business Blogging 100

Business Blogging Business Domain Blogger 100