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6 Ways to Get More From Your Webinars

BenchmarkONE

Given an opportunity, these customers would love to consume the content in different formats. And by using that webinar content to create different forms of content , you’re able to engage even more people. First, create a blog teaser that includes the keywords and search phrases you want this content to rank for.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Because of how cookie’s work, among the additional intelligence that can be gathered are what keywords visitors used to find your site, what location (so you can assign sales reps), time zone, how many pages visited, what pages were visited, etc. Additional intelligence is available via integrations with Hoovers and Jigsaw.

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Solving the Puzzle of B2B Integrated Digital Marketing

Schubert B2B

I love jigsaw puzzles. Content marketing, SEO, web design…by combining all these tactics, you multiply the effectiveness of each one. Content Marketing. Content is the powerhouse of a successful integrated digital marketing strategy. Content marketing is especially relevant to B2B tech brands. Website Strategy.

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How to Successfully Mine Your Social Media Data

Sprout Social

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. Keyword analysis. Impressions: The amount of times your Facebook Page is displayed, including those who click and do not click your content or Page. Impressions. Hashtag usage. URL clicks.

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‘Beyond the iPhone,’ And 6 Other Stories You Should Read

Contently

Here’s what you missed while your eyes were burning from all that orange at Content Marketing World… The New Yorker: Pete Wells Has His Knives Out. Google’s incubator, Jigsaw (previously known as Google Ideas), is working on a program that targets aspiring ISIS recruits, redirecting and reeducating them.

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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

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Inbox Engagement Redefined

MakesBridge

The reason being is that it’s quite technical in nature and there’s more to it than just solving a jigsaw puzzle. But nonetheless, if certain keywords can trigger certain actions (like deleting the email without open), they can definitely have an impact on reaching the inbox for those recipients.