Content and Jigsaw - B2B Marketing Zone

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

JUNE 26, 2012

Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Or are you referring to a twitter strategy that includes your autoresponder rules, mass following tool and autoshared content sources? If you are using these terms today, it is time to stop and explain what you really mean.

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Buying B2B Email Marketing Lists: Challenges and Recommendations

Digital B2B Marketing

JANUARY 10, 2012

Establish a series of welcome emails with your best content. Your Turn Will inbound marketing erode list buying, or will companies like Data.com (formerly JigSaw, now part of SalesForce.com) integrate data purchases into B2B sales and marketing operations and make them a key part of day-to-day activity? Keep an audit trail.

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Digital B2B Marketing

9 Marketing Words That Have Lost Their Meaning

Buying B2B Email Marketing Lists: Challenges and Recommendations

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