KoMarketing Associates

MARCH 30, 2012

The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York. Links and content have to become device aware and then operating system aware and then application aware. Here are four key takeaways from those sessions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KEO Marketing

FEBRUARY 25, 2015

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.

Display 48

Display iProspect Paid Search Agency Advertising Agencies 48

Webbiquity

SEPTEMBER 3, 2019

Search engine optimization (SEO) software is a tough business segment. Rising demand also helps; as the volume of online content has exploded , making search exponentially more competitive, SEO professionals have had to expand their use of SEO technology to remain effective. Search engine optimization has two sides.

Work Management 40

Work Management Marketing Management Software iProspect 40

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Before you can deliver your content and engage with your target audience, they need to find you! What is the key to shortening the buy cycle? How can you accomplish all that? I have included my take on each step.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Conductor

OCTOBER 14, 2019

I was doing paid search and SEO. That was where I discovered SEO as a content outlet. Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I began in paid search, working with clients like Staples, Microsoft, and other large brands. I was coding.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

WebMarketCentral

OCTOBER 26, 2006

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. You can't run that online content through the creative department, or the brand team or the legal folks. You just have to grin and bear it.

Social Networks 20

Social Networks iProspect Network Marketing Search Engine Marketing 20

Conductor

DECEMBER 3, 2019

So when I was looking for my first job out of college, I found a search marketing internship at an agency, iProspect, that would give me an entry-level position after three to six months of a successful intern program. Browsing behavior on the internet is so much different than search behavior. I do not want to do that ever.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98