Social Networking - On Second Thought.
WebMarketCentral
OCTOBER 26, 2006
In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. You can't run that online content through the creative department, or the brand team or the legal folks. What's scary is that you have no control over it.
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