Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Before we go any farther, let’s recap on the significance of Twitter verification.

Twitter 139

Twitter Ideal Customer Profiles Profiling Guidelines 139

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right people on Twitter is an easy way to stay on top of trends and learn valuable information all in one place. MarketingProfs Ann Handley Chief Content Officer, MarketingProfs .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Martech

AUGUST 2, 2023

It looked like Twitter. It behaved like Twitter. It promised to be friendlier than Twitter. The disruption hasn’t stopped, of course — Twitter isn’t known as Twitter any more). Some reporting suggests that brands, at least, are having a better experience on Threads than on Twitter.

Twitter 90

Twitter Advertising Agencies Comparison Social Media 90

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

Sprout Social

AUGUST 18, 2022

But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. We also explain how you can leverage these features to sell on Twitter and best practices to get started. Twitter Shops.

eCommerce 112

eCommerce Twitter Ideal Customer Profiles Broadcasting 112

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 105

Twitter Best Practices A/B testing Social Media 105

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers.

Twitter 167

Twitter Banner Ads Banners Click Rate 167

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

And, of course, it’s important to remember that the number one reason that customers don’t engage is irrelevant content. While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Ask for Ratings.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Paid Content 129

Paid Content Twitter Trends Mobile Advertising 129

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Marketing Insider Group

JUNE 14, 2021

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Outgrow

JULY 3, 2022

Interactive Content Idea Generator – Get Ideas + Build Your Own. Examples could include content, email, art, and story idea generator to name a few. Outgrow’s Interactive Content Idea Generator. Outgrow offers a free tool that offers interactive content ideas across industries and stages of the funnel.

Outgrow 52

Outgrow Generation Ad Building Top of Funnel 52

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Oktopost

AUGUST 24, 2023

It’s official – time to say goodbye, Twitter, and hello X! X, formerly known as Twitter, recently released its new brand toolkit , solidifying their rebrand led by new owner, Elon Musk, and ensuring their 540 million users know how to use their visual assets. Today, no trace of Twitter exists within X’s brand toolkit.

Twitter 62

Twitter Brand Identity Branding Social Media 62

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out. If you haven’t already, this is your sign to hop on the video content bandwagon.

Video Marketing 296

Video Marketing Content Marketing Content Paid Search Agency 296

Champion Communications

JULY 6, 2023

Enter Threads, a platform that promises to offer a refreshing alternative to Twitter, allowing marketers to take their messaging to the next level. In this blog post, we’ll explore the merits of using Threads alongside or instead of Twitter and how it can impact B2B marketing strategies.

PR 62

PR Twitter B2B Marketing B2B Thought Leadership 62

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing Strategy Marketing & Strategy Tips 109

Hubspot

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

Twitter 101

Twitter Planning Marketing & Strategy Social Media 101

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence. However, it’s not just about posting content.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Martech

APRIL 4, 2022

Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers. Register here to join Twitter, Talkwalker and Khoros in our upcoming panel on Tuesday, April 12 at 12 pm ET to find out how brands benefit from consumer intelligence to transform cultural moments into winning strategies.

Twitter 88

Twitter Act-On Advertisements Advertising 88

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers.

Twitter 113

Twitter Banner Ads Banners Click Rate 113

Adobe Experience Cloud Blog

JULY 19, 2017

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Focus on a Content Creation Process.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Digital Marketing World Forum

SEPTEMBER 5, 2019

Interactive content can help you promote and engage with your audience at conferences and events. So here we are with a detailed blog that will help you engage your conference/event attendees, and promote your brand through interactive content. You can include interactive content in your event booths.

Interactive Marketing 64

Interactive Marketing Outgrow Lead Scoring Lead Ranking 64

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Heinz Marketing

JANUARY 15, 2022

The pandemic has brought about numerous changes in the way we work and interact within our organizations, and it has also affected the way we develop, deliver, and assess employee training. Why and How You Should Caption Your Video Content. 5 Reasons Business-to-Business Companies Should Not Ignore Twitter.

Twitter 98

Twitter B2B Thought Leadership Ad Building B2B 98

Bluetext

AUGUST 17, 2023

In a surprising and bold move, one of the social media giants, Twitter , has undergone a complete rebranding , emerging as “X.” In this blog post, we will delve into the rebranding of Twitter to X and explore what it means for marketers.

Twitter 45

Twitter Communities Marketing & Strategy Paid Search Agency 45

Convince & Convert

JANUARY 25, 2017

What’s your Twitter marketing strategy? Was it luck or brilliant Twitter marketing? Twitter Marketing Strategy Insights from 20 Experts. Below are some examples of what worked for these global giants on Twitter. Siemens suffers negative comments on Twitter with regard to environmental issues. thousand interactions.

Twitter 150

Twitter Marketing Strategy Marketing & Strategy Planning 150

Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Twitter continues to be a place that people go in order to find out brand information, so it is critical that you are building the right community for your brand and follower base.

Communities 134

Communities Twitter Ad Building B2B Thought Leadership 134

chiefmartech

NOVEMBER 11, 2015

As an enthusiastic proponent of interactive content — and, admittedly, I am biased — I was fascinated to see Twitter release an interactive content feature into its service last month. Okay, given its tiny footprint, perhaps we should call this interactive micro-content ? It’s super simple.

Twitter 40

Twitter Verticals Marketing Analytics Tools Content 40

Hubspot

DECEMBER 7, 2020

That being said, marketers need to create effective ways to gain audience attention during their presentations — one of those is interactivity. According to the Oxford Dictionary , interactivity is defined as how two people work together and influence each other. Why are interactive presentations important? Use a PowerPoint.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93