Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. As COVID-19 forces us to stay home and keep social distance, we crave human interaction. Personalization will arguably be the most crucial trend in the future of marketing.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Search Engine Journal

JANUARY 20, 2023

Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal.

Content 128

Content Trends 128

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Trends 115

Trends Work Management Marketing Management Advertising Agencies 115

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended. Personalized Outreach with User Data.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Outgrow

SEPTEMBER 23, 2020

Statistics on Interactive Content: Trends and Best Practices [Infographic]. Have you ever wondered why more and more marketers are shifting from static content to interactive content? Interactive content is informative, educational, and can work as an effective lead generation machine.

Statistics 52

Statistics Practices Outgrow Trends 52

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? hours a day on their phones.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Table of contents: What are LinkedIn hashtags?

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. They must work together.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. These changes mean marketers and SEO experts need to rethink how they do things online.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: Latest trends in digital marketing. Here’s something somebody asked me!

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

Content4Demand

SEPTEMBER 10, 2021

What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. As a result, business leaders are discovering the enormous value of content marketing. They want content with value. Its imperfections make it more human.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. Videos Gain Importance. The Growth of Remarketing.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business. Use dynamic retargeting to re-engage your audience.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Stevens & Tate

SEPTEMBER 20, 2023

Digital marketing may include offline and online tactics such as Search engine optimization , email marketing, content marketing, social media marketing, influencer marketing, etc. Standard procedures include incorporating polls, quizzes, interactive videos, or mini-games to encourage user engagement and participation.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Heinz Marketing

JUNE 11, 2022

Online consumers are growing more and more accustomed to encountering chatbots on business websites and interacting with them to find answers and communicate with companies. Three Content Marketing Trends For Marketers To Watch. Thank you, Jo Hamilton, for your insight on what marketers should know about upcoming trends.

B2B Sales 112

B2B Sales B2B Marketing Trends Content Marketing 112

Biznology

MARCH 9, 2021

Trends worth considering. An interesting perspective on video trends is that of Envato, a subscription service popular with millions of creative types who use their stock footage, photos, video templates, etc., to come up with marketing content. Among trends they see taking off in 2021 are these: 1. Interactive Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Get ahead with industry trends for next year! Get ahead with us!

PR 48

PR Trends Public Relations Ethics 48

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. According to the report, over 75% of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions. The Digital Future: B2B Marketing Trends 2022.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Whether it involves suggesting personalized content or implementing dynamic pricing strategies, AI is set to lead in helping elevate customer satisfaction and increase conversion rates. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

Contently

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 121

Ethics Social Media Trends Copyright 121

SmartBrief - Marketing

JANUARY 22, 2024

They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation. Let’s take a look at three trends in AI for B2B marketing that Forrester sees.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Martech

DECEMBER 4, 2023

Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content. A strategic content approach helps build lasting connections with your audience. However, a significant portion of B2B content is dull and uninspiring, and fails to speak to the audience as real humans.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

DealSignal

FEBRUARY 20, 2024

Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount. Content Personalization In 2024, personalization is the key to attracting and retaining customers. Broad, one-size-fits-all all content is dead. Content syndication I am looking at you.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Interactivity and AMP for email. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. You need to know which channels work for your business. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Hyper-personalization is the latest iteration of an evergreen trend We have a long-held association of personalization being the very basic use of first names—which is due for an update.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. Trend 1: Content! Now, good email content is the trend and the hope. Trend 2: Tie With The AI.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Launch Marketing

NOVEMBER 15, 2023

Video Is the Key to Social Media Marketing Strategy Success 93% of social media marketers emphasize video as a crucial element in their strategies , especially favoring short-form content, which users find 2.5 While video content creation is on the rise, there is still a strong focus on blogging , especially for B2B marketers.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Navigate the Channel

OCTOBER 5, 2023

In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance. In 2023, businesses across various industries are harnessing the potent influence of social media personalities and content creators to connect with their target audiences in meaningful ways.

PR 65

PR Trends Public Relations Transparency 65