Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it. Well, we have some good news for you!

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Marketing Insider Group

MARCH 1, 2021

With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. If content marketers can leverage the gains we’ve made over the past year to boost those numbers even more, certainly, the best days of content marketing are still ahead. The reason?

Content Marketing 363

Content Marketing Planning Best Practices Lead Scoring 363

Vidyard

APRIL 13, 2017

Nearly ten years after adding annotations, the video streaming giant is retiring them in favor of newer, more mobile-friendly calls-to-action. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. Enter End Screens & Cards. YouTube Cards. End Screens.

Youtube 66

Youtube Mobile Marketing Video Marketing Interactive Marketing 66

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And sadly, they’re wrong on both counts. The Local Mainstay.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. What Is 10x Content? 10x Content Origins.

Lead Scoring 342

Lead Scoring Lead Ranking Content SMB 342

Webbiquity

DECEMBER 27, 2023

Crafting Conversational Content One of the fundamental shifts brought about by voice search is how people interact with search engines. Your content should mirror the language people use when verbally asking questions. ” This subtle adjustment aligns your content with how users express themselves through voice searches.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. But when you look at the change in digital and who those CFOs and CEOs are today, they’re younger and they use mobile a lot.” Dig deeper: Does your organization need a DAM?

Digital Asset Management 112

Digital Asset Management Enterprise Management Paid Search Agency Content 112

Webbiquity

APRIL 23, 2024

Beyond merely addressing the recipient by name, personalization entails creating content that speaks to their unique problems and difficulties. Optimize for Mobile Devices Given the continued increase in the share of mobile Internet traffic , it’s vital to optimize your B2B email marketing for mobile devices.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Martech

OCTOBER 3, 2023

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. But when you look at the change in digital and who those CFOs and CEOs are today, they’re younger and they use mobile a lot.” Dig deeper: Does your organization need a DAM?

Digital Asset Management 96

Digital Asset Management Enterprise Management Paid Search Agency Content 96

Trade Press Services

FEBRUARY 5, 2024

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Audiences expect digital interactions that are fast, functional and accessible. There is no one-size-fits-all solution.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Marketing Insider Group

SEPTEMBER 15, 2020

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. By selecting the U.S.

Work Management 217

Work Management Content Marketing Management Paper 217

Marketing Insider Group

JANUARY 2, 2024

Therefore, B2B SEO must align content and keyword strategies with the stages of this elongated buying cycle, nurturing leads through informational, consideration, and decision-making phases. Content tailored for B2B audiences. Crafting content that speaks the language of businesses is pivotal in B2B SEO.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

MAY 17, 2021

Content engagement – Offering event sessions that resonate with attendees to foster a sense of excitement. Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. Event Content Engagement Strategy. Mobile event app.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Marketing Insider Group

NOVEMBER 29, 2022

If you designed your website with the Web Content Accessibility Guidelines (WCAG) in mind, it should be in good shape to engage all audience members equally. Your website might suffer from a static design if: Your content isn’t engaging or interactive. Your website isn’t mobile-friendly. Your website isn’t SEO optimized.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. So what’s hot on YouTube in 2022? This list will help.

Youtube 139

Youtube Trends Marketing & Strategy Content 139

Stevens & Tate

FEBRUARY 5, 2024

Time-saving Content Creation Content is primary, and WPBakery AI recognizes the importance of efficiency in content creation. To further streamline your content creation, the tool suggests relevant imagery that aligns seamlessly with your written material. Click here. Want to get more from your website redesign?

Marketing AI 83

Marketing AI Marketing Websites Tools Customer Satisfaction 83

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Vidyard

FEBRUARY 11, 2013

Michael talks about three core pillars of video for 2013 – mobile, social and interactive – and how each is fundamentally changing how, and when, our customers engage with video content. The post Video in 2013: Mobile, Social, Interactive appeared first on Vidyard.

Video Marketing 50

Video Marketing Thought Leadership Mobile Marketing Interactive Marketing 50

Navigate the Channel

JANUARY 8, 2024

Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

APRIL 15, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Deep Linking 81

Deep Linking Best Practices Marketing AI Class 81

Martech

DECEMBER 26, 2023

And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. And when you do that, you want to make that interaction as efficient and as quick as possible. With content surging, the need for quality control also increases.

Marketing AI 141

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 141

Martech

JULY 13, 2021

The content provided within the email is just as important as the infrastructure and strategy behind it. From creating compelling Subject Lines (Sj) that drive opens to using Responsive designs (Rs) that adjust to all devices — mobile, desktop, etc. — the content of your email will be the main driver of results.

Email Marketing 139

Email Marketing Deliverability Opt-out Content 139

Martech

OCTOBER 4, 2023

The language model is based on content from MarTech layered on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It can optimize content and assist with the creation of digital strategies.

Trends 137

Trends Mobile Advertising Best Practices Work Management 137

Scoop.it

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. What is Content Curation?

Curation 81

Curation Click Rate Content Open Rate 81

sagefrog

FEBRUARY 28, 2024

This ensures recipients have control over the content and when they receive it—and that your business complies with GDPR regulations. E-commerce brands, in particular, can benefit from this practice by sending highly targeted content based on user preferences and behavior.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

ClearVoice

FEBRUARY 5, 2024

Farming out your content work isn’t going to cut it. Considering the constant shift in content trends and cutthroat competition, you need a powered-up content operation that can scale quickly and boost efficiency. AI-powered solutions can optimize key aspects of content outsourcing. Content optimization.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. In these cases, predictive analytics are a necessity.

Top of Funnel 161

Top of Funnel Conversion Video Marketing Content 161

Content Standard

FEBRUARY 19, 2021

Many business leaders take a simplified, siloed approach to understanding and evaluating content performance. The highest-performing content channels, according to whatever attribution model is in use, become the de facto top priorities for the organization.

Top of Funnel 125

Top of Funnel Content Lead Ranking Advertising Funnels 125

Stevens & Tate

SEPTEMBER 20, 2023

Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions. Mobile dominance: The number of mobile users in 2023 is estimated at 6.8

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Buffer

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now).

Budget Programs 122

Budget Programs Process Tools Pricing 122

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. Interactive and Easy-to-Navigate Content. Videos Gain Importance.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Martech

DECEMBER 14, 2021

The rise of Headless and Hybrid CMSs is revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Are we able to sufficiently optimize content delivery speed so that it isn’t a hindrance to our SEO goals? Headless and hybrid content management systems: A snapshot. What they are.

CMS Development 96

CMS Development Enterprise Management Work Management Marketing Management 96

Digilant

DECEMBER 19, 2023

Brent notes a significant shift toward cookieless environments, particularly in CTV and mobile. We are seeing that cookie environments are eroding since advertisers have been proactively investing in CTV and mobile solutions. In terms of audience targeting, what changes should advertisers expect?

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

The ROI Guy

NOVEMBER 7, 2017

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Stevens & Tate

APRIL 18, 2024

This involves segmenting your audience based on their preferences, behaviors, and past interactions with your brand. Personalization is Key : Tailoring the content of your emails to fit the interests and needs of your recipients can significantly increase engagement rates.

Email Marketing 70

Email Marketing Brand Identity Branding Trigger Marketing 70