Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. This is a great example of building a microsite around a cause. J&J | Campaign for Nursing’s Future.

Creativity 134

Creativity Examples Content Marketing Planning 134

PathFactory

MAY 2, 2022

Toronto, ON – May 2, 2022 – PathFactory announces its next-generation PathFactory for Revenue Enablement, further closing the gap between marketing and sales by empowering sellers to deliver bespoke buying experiences at scale, built from marketing-curated content. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Seismic

MAY 17, 2023

Chances are, it stood out because the content was personalized for you and your organization. Content personalization isn’t unique to that isolated experience. Research shows that modern B2B buyers prefer personalized content experiences during their buyer journey. Think about the best presentation or pitch you’ve ever received.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Bluetext

MARCH 18, 2020

Interactive content is here to stay. Even more, a 2016 Content Marketing Institute (CMI) study found that just over 80% of marketers say that interactive content is more effective than static content when it comes to grabbing consumers’ attention. Well, what even is interactive content, anyway?

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

xiQ

JANUARY 12, 2022

We’re thrilled to be recognized as a High Performer by G2 in the Sales Intelligence and in the Account-based marketing and content development categories. Grid® Report for Account-Based Web and Content Experiences. Relationship Index for Account-Based Web and Content Experiences. Grid® Report for Sales Intelligence.

Microsite 118

Microsite Ideal Customer Profiles B2B Sales Trigger Marketing 118

Salesforce Marketing Cloud

JUNE 21, 2023

For UX designers, this means keeping up to speed on the technology while understanding the new paradigms of interactions. UX design for generative AI involves creating interfaces and interactions that enable users to interact with and provide input to the generative AI system. Want to Design a Lovable Product?

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

xiQ

DECEMBER 15, 2021

The modern field marketing leader understands the urgency of creating immersive and interactive virtual experiences that drive demand and strengthen existing relationships. Redeploying Efforts to Create Thought-Leadership Content. SmartSourced Content TM curation. Instasites (microsites designed for individualized experiences).

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Seismic’s years of market leadership and strong financial position have enabled it to build the most comprehensive solution in the marketplace… The Forrester Wave : Sales Content Solutions, Q4 2022.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

Content4Demand

DECEMBER 6, 2018

By Alicia Esposito, Content Strategist. We’ve already looked back at 2018 and how the content marketing landscape has evolved. As we get closer to that 2020 deadline, we’ll see more buyers expect tailored experiences at every touch point – even the content they consume. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Customer Experience Matrix

MAY 12, 2015

Those firms have very specific requirements for balancing central control over content and brand image with the agents’ desire for flexibility and personal client relationships. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Martech

JULY 11, 2022

Its content management system (CMS) and hosting are now “free-forever” to anyone with any HubSpot account. HubSpot’s content management system (CMS) is now free for building and hosting websites. The offer is especially attractive if you’re building a site or microsite on a different domain. HubSpot wants you!

CMS Development 102

CMS Development Privacy Protection Open Rate Microsite 102

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. Now, that is a huge amount of competition, right there!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Oktopost

MAY 12, 2021

It is a place where all of your customers come together to learn, share, and interact with your brand. That includes building up hype for your next product launch, interacting with other satisfied customers, and educating themselves about your products and services before making a purchase. A Microsite on Your Website.

Communities 121

Communities Ad Building Branding Brand Identity 121

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Could be a good way to help them explore different content, visit your virtual sponsors and their “booths”, etc.

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” Tyler Lessard, VP of Marketing at Vidyard, also explored how businesses are using the spike in virtual events to engage target audiences with visual content during his presentation. This creates content that is highly shareable and interesting.”

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

SnapApp

MAY 24, 2016

You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? But it’s possible that you may be undervaluing the impact your content can have when it’s more integrated with your sales team’s actions – and that has to change.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

xiQ

DECEMBER 15, 2021

The modern field marketing leader understands the urgency of creating immersive and interactive virtual experiences that drive demand and strengthen existing relationships. Since March 2020, digital interactions with sales reps went up by 41%. Redeploying efforts to create thought-leadership content. Explore xiQ Workbench.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. According to research from Nielsen , there are 27 million pieces of content shared each day. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. Information Overload.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 100

Paid Content Branding Brand Identity Paid Search Agency 100

Convince & Convert

JANUARY 14, 2016

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. This wasn’t about being funny—it was about using principles from improv to create content with a lighthearted touch to grab attention. marketing content. Image via BigStockPhoto.com. Fun is human.

Content Marketing 92

Content Marketing Content Microsite Differentiation 92

xiQ

APRIL 4, 2022

xiQ’s Workbench is an AI-powered content curation engine, fueled by 1st-party intent data, current news, and drag and drop capabilities, that allows marketers to consistently nurture and build thought leadership reputation. Effectively nurturing top prospects requires marketers to provide relevant, educational, and helpful content.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Sprout Social

JANUARY 12, 2023

We created a microsite dedicated to sharing our brand identity and beliefs. And while it’s important to share various types of content to showcase your brand voice and personality, make sure your values are showcased regularly as well. Congrats to Dousan for joining the team as an Interaction Designer at Android! Sprout Social.

Lead Ranking 128

Lead Ranking Lead Scoring Effectiveness Brand Identity 128

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. Over 8 million users are actively engaging in auto content, and one in three get inspired to shop for cars that they didn’t come onto the platform originally to look for, according to Pinterest’s own research.

Advertising Agencies 95

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 95

PathFactory

MAY 11, 2022

By now, marketers are familiar with lead scoring, or the process of assigning values to a prospect’s specific profile attributes and online interactions in order to qualify them through different maturity stages. As a result, your product or service offering is bound to change, as is the content strategy that supports it.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Writing on the Web

APRIL 4, 2011

I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

SmartBug Media

JULY 22, 2020

Personalize Your Content. Marketing automation really shines when you personalize the right content for the right person at the right time. Map Your Content to the Buyer’s Journey. Content Offer with Automated Lead Nurture. Marketing automation in senior care helps you personalize your lead generation efforts.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Examples Lead Ranking 80

Contently

MARCH 21, 2017

With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. The content is organized into four sections: Trends, Places, Economy, and Industry. But it’s time for that to change.

Brand Identity 80

Brand Identity Branding Advertising Agencies Mobile Advertising 80

Content Standard

MAY 8, 2018

Between the growing complexity of brand storytelling and the role websites play in driving these content experiences, UX design has never been more important in making sure your content can do its job. Brands are moving away from content that functions as static, one-off pieces. Advancing to the Next Piece of Content.

Top of Funnel 47

Top of Funnel Marketing Websites Storytelling Content 47

Hubspot

NOVEMBER 11, 2020

(Aside from remarkable content, of course.). If you're not attracting people visually, how will you get them to take the next steps to actually read (and, hopefully, subscribe to ) your content? Full disclosure: We've totally gushed over Microsoft's "Stories" microsite before. Microsoft Stories.

Design 101

Design Examples Best Practices Microsite 101

Convert

JULY 28, 2021

annoying popups that you have to close to interact with a web page), affected website security with its mandatory switch to secure protocols and finally became obvious with their recent page experience update that is now live. Content Remains King. Visual Content Is Almost Always a Great Idea. Optimize for the Whole SERPs.

SEO 145

SEO SERP Trends Keywords 145

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . One way they’re doing that is through content-enabled campaigns. . Deploying a variety of content formats across multiple channels, they were able to achieve: .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Content Marketing Institute

AUGUST 16, 2018

Content technology. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. Why do we as content marketers struggle to get the right technology in place?

Enterprise Management 61

Enterprise Management Work Management Marketing Management RFP 61

Convince & Convert

NOVEMBER 17, 2015

But every time you interact with a business of any type, you have an idea or an inkling of how that intersection will go. Their Footprint Chronicles microsite details every manufacturer and vendor in their supply chain, their labor practices, and other details. highlight to tweet, you’ll love it). You may not be able to voice it.

Microsite 167

Microsite Trust Marketing Pricing Price 167

Anyword

SEPTEMBER 9, 2022

To celebrate World Trade Day, the ice cream brand created the #FairTweets campaign , which included a microsite that allowed people to write a tweet and Ben and Jerry’s would “recycle” any unused tweet characters by replacing them with a message about World Trade Day and a link to an article about fair trade (and of course, the hashtag #FairTweets).

Social Media 98

Social Media Conversion Media Tips 98