Tony Zambito

MAY 24, 2021

In fact, each prime their channels with marketing content or sales guides at the ready with an answer. It may seem counterintuitive but buyers may not be seeking an immediate answer at every interaction. Earning their trust in their interactions with buyers. Answers to buyer problems and challenges. And buyers notice.

Ad Building 303

Ad Building Buyer Personas Trust Marketing B2B Sales 303

Tony Zambito

FEBRUARY 28, 2016

When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. I am not sure it is a paradox. A Main Culprit.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

NOVEMBER 29, 2020

As of today, recent surveys show as much as 40% of buyers prefer seller-free interactions. Content marketing arose in response. And find the barrage of irrelevant content marketing annoying. Spurred on by the coronavirus pandemic this past year, we see buyers evolving their digital exploration. This is expected to grow. .

Internet Marketing 207

Internet Marketing Fulfillment Interactive Marketing Customer Surveys 207

Tony Zambito

SEPTEMBER 19, 2016

The digital transformation is causing many CMOs today to reevaluate exactly what content marketing may mean to their overall marketing strategy. Or of late – content marketing campaign effectiveness. The hype surrounding content marketing is starting to be a case of diminishing returns. Marketing Campaigns: A Thing Of The Past.

Buyer Personas 0

Buyer Personas Planning Paid Search Agency Content 0

Tony Zambito

APRIL 28, 2021

Marketing is producing new forms of digital content at 5 to 10 times the volume they did pre-pandemic. Since the pandemic began in March of 2020, we have seen the scales tipped heavily towards how to re-orient sales towards virtual selling and to create more interactive content. And to affect The Buyer Mindset.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

Tony Zambito

MAY 17, 2021

ABM has been a content-driven program found highly desirable for B2B marketing departments. We need to get more content in front of our target accounts. Digital abilities to personalize your interactions with buyers will only increase. They can make an impact as some statistics do show. Get more responses if you will.”.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Tony Zambito

MAY 29, 2021

Relationships and interactions with buyers have been disrupted and in some cases, severed. Affecting everything from how buyers source for knowledge to how they interact. . 3 – Insights into buyer interactions. Especially today and in the next few years, digital-based interactions will accelerate much more rapidly post-pandemic.

Top of Funnel 162

Top of Funnel Buyer Personas B2B Buyer's Journey 162

Tony Zambito

JANUARY 15, 2022

This includes their interactions with buyers and customers. How well are these interactions aligned with business growth strategies? In the omnichannel world of buyer interactions today, a brand vision has more potential to be out of alignment with growth strategies. A question that CEOs and leaders will need to ask. .

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Tony Zambito

MAY 26, 2021

If content and sales conversations are about helping to buy, then a mindset oriented towards selling only can still exist. Helping buyers to accomplish future goals can lead to more meaningful content and sales conversations. 2 – Expand The Scope Of Content And Conversations. This is of a similar vein. .

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Tony Zambito

FEBRUARY 5, 2017

In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content. Produce high-quality content, yes. According to various statistics on the Internet, we are living in a world where every minute over 200 million items of online content is produced.

Digital Transformation 50

Digital Transformation Buyer Personas Broadcasting Leads 50

Tony Zambito

OCTOBER 27, 2018

Before the turn of the new millennium in 2000, it was downright unthinkable in B2B that the model of sales representative and buyer interaction would ever change. Many customer experience efforts by B2B organizations have content marketing as a cornerstone for such initiatives. It is bleeding over into B2B.

B2B 165

B2B Amazon Buyer Personas Fulfillment 165

Tony Zambito

NOVEMBER 10, 2011

Buyer Trend: Overwhelmed By Content. During the past two years, we’ve seen a significant rise in focus on content and how content is the new marketing.    While some may debate that content marketing is messaging in new clothing, it is now a competency that marketing executives need to assure getting right. 

Trends 100

Trends Content Wikipedia Custom Publishing 100

Tony Zambito

MARCH 12, 2017

If your buyer personas are rooted in outdated sales and product marketing paradigms pertaining to role-based perceptions and the feeding of the perpetual content machine – it is time for a reboot. Digital transformation in B2B is having a major impact on how people interact, solve problems, work together, and ultimately make buying decisions.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Tony Zambito

JANUARY 22, 2017

Altering and reorganizing how people and businesses work, compete, create value, socialize, interact, and ultimately earn profits. 4 – Digital Interaction Will Matter More Than Content. When personas first began, specifically user personas, they did so within the context of what was then called interaction design.

Buyer Personas 100

Buyer Personas Digital Transformation Enterprise Management Account Based Marketing 100

Tony Zambito

MAY 10, 2021

Producing different forms of content at the ready for buyers when they go seeking. Uncovered were specific interaction design opportunities. In this context, the filling in the blanks for each of these conventional stages became what it meant to be buyer-aligned. To align with what we think the buyer is seeking within the stages.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Tony Zambito

NOVEMBER 21, 2020

We have also highlighted recently why Buyer Interactions Design (BxD) is becoming more important. In a previous article, we uncovered a buyer insight that more research was being conducted by buyers seeking in-depth evaluations. Situations. How have your buyers’ situations changed?

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Tony Zambito

DECEMBER 6, 2020

With the focus on activities that buyers engage in, such as what content is being accessed and how often. . Gathering insights on how buyers interact and engage. Hierarchy Gets in The Way. Closely related to the above is organizational hierarchy can get in the way. You get the point. Focus On The How vs. The Why.

Organization 183

Organization B2B Buyer Personas Fulfillment 183

Tony Zambito

OCTOBER 23, 2016

The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. We have also seen organizations struggle with how best to adapt to new market dynamics related to customer behaviors and the role of content in reaching customers.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

MAY 31, 2017

Marketing played a role then by supporting sales with content that sales delivered. Applying generalized content marketing thinking to an ABM strategy whereby the focus is on “getting our content in front of more people in our accounts”. ABM Does Not Equate To A Content Marketing Campaign.

Account Based Marketing 211

Account Based Marketing ABM Digital Transformation Paid Search Agency 211

Tony Zambito

MARCH 6, 2017

Inside the bubble, intelligence is gathered to support predefined expectations around CX, account-based marketing, buyer’s journey, content marketing , content conversion rates, etc. Where success is oftentimes measured on how many downloads occur and the ability to identify real-time shifts in which content is accessed.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Tony Zambito

NOVEMBER 8, 2015

Understanding Buyer Interactions Matter. How new buyers and repeat customers are interacting with organizations today is putting many companies on the spot to adapt. Companies can be lulled into a false belief that their customers preferred way of interacting has not changed much. Aligning With Goals.

Buy 100

Buy Buyer Personas Acquisitions Correlation 100

Tony Zambito

JUNE 26, 2016

A recognition of the growing importance of digital content marketing to overall marketing strategies today. As the concept of content marketing has become more prominent in the B2B Marketing landscape, so have terms and compartmentalization. For example, some content marketing pundits believe you should separate out audience personas.

Buyer Personas 104

Buyer Personas Research B2B Fulfillment 104

Tony Zambito

OCTOBER 26, 2015

A case in point is we see a glut of content on what to find out about buyers, especially related to buyer profiling “repackaged” as buyer personas. Content, which suggests finding out basic demographics, pain points, personalities, and buying criteria. Changing the way people collaborate and buy. This has never been more important.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Tony Zambito

OCTOBER 14, 2018

The journey concept has spurred a mountain of marketing advice-oriented content related to stages and time. For example, how many articles have there been about “aligning content to the stages of the buyer’s journey” in the last few years? What if we changed the mindset to that of Assistive Interaction ?

Marketing AI 174

Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Tony Zambito

APRIL 27, 2011

  What is new is that story telling is beginning to gain acceptance as a planning tool for strategies focused on buyer experience interactions and understanding the social buyer persona.    As a result, the demand as well as requirements for traditional and social interaction is increasing on the part of buyers. 

Buyer Personas 100

Buyer Personas Storytelling Touchpoints Interactive Marketing 100

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.      What we know for sure is that the dynamics and interactions between businesses and buyers are undergoing their most significant transformation in many years and decades. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

AUGUST 17, 2011

.  The report focused primarily on how companies are leveraging social tools and technologies to reach and engage customers in customer service interactions.    It also pays note to how satisfied customers are with these interactions. 

Social Networks 100

Social Networks Buy Interactive Marketing Social Marketing 100

Tony Zambito

SEPTEMBER 27, 2015

Thus, the importance of overall brand experience has surged and creating the need for branded content and media throughout the entire customer lifecycle. Whether these tasks and activities are specific to being initiated by consumers and buyers or specific to the type of interaction.

Allocation 100

Allocation Buyer Personas CMO Press 100

Tony Zambito

JULY 18, 2011

.  When implemented correctly, buyer personas have been used to inform the design of buyer strategies and interactions.  From Content Presentation to Social Interaction. The idea of using content to create CTA’s (Call-to-Action) is not necessarily a new idea. 

Buyer Personas 100

Buyer Personas Lead Ranking Ideal Customer Profiles Opt-out 100

Tony Zambito

SEPTEMBER 1, 2011

  Simply stated, B2B buyers are learning at an increasing rate how to decipher meaningful, relevant, intelligent, and engaging content from the fire hose that is now marketed to them.  The field of content strategy and content marketing is still relatively new.  " Follow @TonyZambito.

Wikipedia 100

Wikipedia Correlation Social Media B2B Sales 100

Tony Zambito

APRIL 17, 2011

These strategy areas include content strategy, social marketing, marketing automation, social selling, demand generation, and buyer experience marketing.    If we stick to definitions, the buyer world respective to background, frameworks, interactions, environments, settings, situations, events, occurrence, and etc.

Buyer Personas 100

Buyer Personas Buying Cycle Buyer's Journey Demand Generation Agencies 100

Tony Zambito

OCTOBER 4, 2015

As digital interactions and media become more intertwined into everyday life, marketers need to respond. Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as hoped. coaching by Gilbert Bages.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Tony Zambito

NOVEMBER 1, 2011

Improving buyer intelligence in Buyer Perceived Risks (BPR)© can lead to being informed on important decisions related to: Pre-Sales Content : Providing knowledge and information that instills confidence in choice and reducing perceived risks. There is a given in all this.      Follow @TonyZambito. . 

Purchase 100

Purchase Correlation Barriers Sales Qualified Leads 100

Tony Zambito

JANUARY 29, 2017

In one case of working with an international supply chain platform, we learned that how the brand was framing a narrative in their content and conversations actually resulted in an unintentional negative view of the brand. This human insight prompted a shift in content towards a narrative that mirrored their customer’s goal-based intentions.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

OCTOBER 18, 2015

The numbers bear this out as seen by several surveys showing content marketing effectiveness declining. User-centered design is based on the personification of interactions with digital products and software. In other words, the intent is on humanizing digital interaction design.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Tony Zambito

DECEMBER 20, 2020

A key buyer insight coming out of the pandemic is B2B buyers are experiencing content fatigue. Who as a group, are undergoing the greatest barrage of content since the digitization of content began. With many B2B organizations tethered to activity-based metrics, the response is – you guessed it – more content marketing activity.

Account Based Marketing 273

Account Based Marketing Buyer Personas B2B Content 273

Tony Zambito

MARCH 28, 2011

.  Consumers surveyed further showed that they put more trust into what their friends and colleagues shared than in advertisements or content. What I found most interesting is that a whopping 83% trusted independent sources with which they had a personal relationship over advertising or content.  Unexpected charges or fees.

Studies 100

Studies Spending Social Media Amazon 100