Remove interactive

Paul Gillin

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Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

We constantly seek connection points in all our interactions because they create a foundation for trust. The same applies to online interactions, and that’s why social networks can be so powerful for executives. Many executives create thought-leading content all the time in emails and posts on the company intranet.

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Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. The more active members are in the community, the greater their influence and the richer the interactions with other members. Good content sells itself. Facebook & LinkedIn.

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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

EMC doesn’t use Facebook’s wall to much effect, but its purpose seems more promotional than interactive. For interactivity, it’s hard to beat Intel’s page, which has racked up nearly 2.7 It uses apps for Twitter, YouTube, Flickr and Foursquare to pull its content from other social networks into Facebook.

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Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

Manage Social Content. It describes four measures of content effectiveness that take into account multi-channel activity: Content-to-Contact Ratio, Comments-to-Content Ratio, Comments-to-Profile Ratio and Content-to-Share Ratio. Monitor Social Conversations. Practice SEO. Measure and Analyze Social Activity.

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CareOne Cashes In On Community

Paul Gillin

The number of active participants – or those who regularly contribute content – is in the sub-1% range. CareOne has invested time and money to encourage the minority who interact. As in most online communities, a very small percentage of members contribute most of the content, but those people can become heroes to their peers.

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Weinberger Wisdom

Paul Gillin

Media isn’t content. People interact with the medium differently. Newspapers traditionally provided a curated mix of content reflecting a professionally derived combination of what we wanted to know and what we needed to know. We want to interact with like-minded people. We are the media.

Web 2.0 50
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ComScore Data Illustrates But Also Obfuscates

Paul Gillin

Most people interact with the service through third-party clients and services that use the Twitter APIs. Twitter doesn’t host any long-form content itself (like Facebook does) or frame others’ content (like LinkedIn) Finally, the whole idea of Twitter is not to have to spend a lot of time with it.