interactive Content Related Topics 
Lattice
DECEMBER 18, 2015
Interactions between the two teams have become tense and painful. Marketing can now create segmentation and customize content for specific targets to improve the velocity of the revenue funnel. As told by Buddy the Elf: You realize you have a problem. Clearly you need to fix the problem.
Lattice
JANUARY 6, 2016
Why not show your very best content and assets to your highest scoring leads? Perhaps include interactive elements in that nurturing campaign that allow your leads to ask questions directly. Give prizes for the number of calls made, the number of connections made, and the number of secondary meetings scheduled. Nurturing Campaigns.
Lattice
DECEMBER 14, 2015
Marketers should no longer focus on passing over leads and instead focus on identifying the best-fit companies, expanding to the right people in the right roles, engaging with the right content and channels and turning customers into advocates and fans.
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