Chris Koch

JULY 24, 2009

One of them told me that it had used these analytics to reduce the average number of interactions needed to schedule a sales appointment in half. The things we do and the content we produce need to be contained within an IT system that can watch what we do and tell us about it. So what are the rest of us to do?

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

DECEMBER 11, 2009

And who can resist the river of content that moves before your eyes? For B2B marketers, this means that video and interactivity are something we need to be thinking about and doing now. But video case studies and interactive product demos—even for B2B services— are going to become more popular on mobile devices.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Storytelling 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. So much so that it takes a PhD. to explain it.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. So much so that it takes a PhD. to explain it.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 16, 2011

Anecdotally, we hear that content gets exponentially more clicks when there’s no registration form attached to it. What was interesting to me is that this is even the case when they don’t interact directly with the IBMer on the page.”. Privacy is a concern in B2B, too. What do you think?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Anecdotally, we hear that content gets exponentially more clicks when there’s no registration form attached to it. What was interesting to me is that this is even the case when they don’t interact directly with the IBMer on the page.”. Privacy is a concern in B2B, too. What do you think?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

NOVEMBER 24, 2009

Employees should be encouraged to become part of the community by doing research and linking to other relevant content—not just their own. Demand respect in all interactions. Emphasize quality rather than quantity in social media interactions. Separate opinion from fact. Remind them of their day jobs.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

NOVEMBER 12, 2010

PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light.

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

JUNE 26, 2009

It’s a great source of content and for people that I may want to follow. Other good tools for bulking up your network include: MrTweet —Recommends people based on direct interactions that your followers have had with others outside your network. They also assemble subject-specific lists of content and update them as needed.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

SEPTEMBER 18, 2009

Content is also viral in this model, passed on and on by people to their various networks of followers, which means that good content producers have another avenue to grow their relationships exponentially. And the viral model acts as a nice front end for building a deeper relationship through the permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Content is also viral in this model, passed on and on by people to their various networks of followers, which means that good content producers have another avenue to grow their relationships exponentially. And the viral model acts as a nice front end for building a deeper relationship through the permission model.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

DECEMBER 28, 2010

Shallow relationships don’t have to remain that way and existing relationships don’t have to go all shallow just because you start interacting in social media. Interactions substitute for relationships. They think that by throwing that extra interaction in there that it is somehow going to deepen our relationship.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100