Biznology

APRIL 30, 2019

Better targeting, A/B testing, content changes–there is a long list. But I believe that the most overlooked weapon is content analytics. Content analytics allow you to distinguish which content is working and which is not, through several approaches: Interaction. Are all bounces bad?

Analytics 112

Analytics Conversion Click Rate Content 112

Biznology

SEPTEMBER 27, 2018

However, the most effective content marketers understand how to link their various efforts to form one, cohesive strategy. Indeed, the more focused your content is –– across channels –– the better chance you have of garnering leads and increasing your digital footprint. Strengthen Brand Identity. Improved SEO. Like this post?

Marketing Strategy 126

Marketing Strategy Marketing & Strategy Content Marketing Paid Search Agency 126

Biznology

NOVEMBER 7, 2016

This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written content, you might want to consider sprucing things up. Then visitors can search for a particular video, or simply watch one after the next.

Video Marketing 137

Video Marketing Marketing Websites Effectiveness Youtube 137

Biznology

JUNE 7, 2017

When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Unfortunately, some types of content can send readers running in the other direction, especially if you haven’t yet earned their loyalty. Insensitive Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

OCTOBER 27, 2020

One of the reasons why choosing the social media platform is the first big step is because it allows you to precisely narrow down your ideas and determine what kind of content you will be putting out. Remember that the key to using any social media platform is to adequately interact with your audience. You need to connect with them.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Biznology

DECEMBER 8, 2017

That means they are flat HTML with no dynamic, interactive, or tracking mechanisms at all. Some content formats load well in AMP. They dynamically respond to user interactions to serve more relevant content for them. All of this requires JavaScript as the interactive engine of experience.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

JUNE 12, 2014

Novelty and a sparse landscape of competing content in the new medium made everything both more accessible and more worthy of our limited attention. With that backdrop in mind, it’s a bit shocking that for many marketers, content marketing begins and ends with creating content. Encouraging comments/interaction with your content.

Content Marketing 80

Content Marketing Planning Content Advertising Mediums 80

Biznology

APRIL 11, 2022

Usually, a solid customer experience is reliant on whether they enjoy interacting with your website. If the goal is to prioritize customer experience within your web design, you must address how you want a person to feel when they interact with your website and how to make your site easy to use. Readability of your content.

Design 195

Design Budget Programs Work Management Fulfillment 195

Biznology

MARCH 7, 2016

Just act casual , and write your website content. Writing in a casual conversational manner is crucial to the success of your website content. People aren’t interacting with you one-on-one, because for some reason, you’re talking to them from above. Aim to reach a position where your website content inspires meaningful dialogue.

Marketing Websites 80

Marketing Websites Top of Funnel Content Internet Marketing 80

Biznology

SEPTEMBER 29, 2016

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Biznology

OCTOBER 3, 2016

Apple ‘s release of iOS 10 means that clickable interactive videos will work on hundreds of millions of devices where they don’t work now. Interactive video baby steps: Chapterization. Probably the easiest way to make a video interactive is to chapterize it. Making your video interactive with chapters pays off.

Video Marketing 159

Video Marketing FAQ Youtube Landing Pages 159

Biznology

MARCH 9, 2021

to come up with marketing content. Snackable content, much of it in smartphone-friendly vertical format, that stops people scrolling and keeps them watching. Interactive Video. Among trends they see taking off in 2021 are these: 1. Social Media Video. Videos that respond to viewer input (e.g.,

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Biznology

MAY 4, 2018

It means identifying all the touchpoints – individual interactions – throughout each customer journey and designing each of those touchpoints to deliver what the customer needs flawlessly. This could be a content problem or a reach problem. As I’ve mentioned, content must deliver on customer needs to be effective.

Touchpoints 168

Touchpoints Digital Transformation Buying Cycle Fulfillment 168

Biznology

APRIL 16, 2014

It seems that many people are confusing content marketing with link building or portraying content marketing as “the new link building”. However, this belief is misguided, as link building and content marketing are fundamentally different. Content marketing is NOT link building. Content Marketing. Weaknesses.

Link Building 80

Link Building Ad Building Content Marketing Lead Scoring 80

Biznology

MARCH 20, 2015

There are two kinds of metrics in content marketing: process metrics and outcomes metrics. If you did “man on the street” interviews, the top answer you’d get when you asked people to “name a content marketing metric worth tracking” would likely be “web traffic.” While both are important, they differ greatly in how they are important.

Process 80

Process Content Marketing Content Budget Programs 80

Biznology

JANUARY 20, 2022

A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions. Providing a table of contents. You can improve the customer experience and boost the ROI of your videos by itemizing the contents and creating links that let the viewer know what’s being described or demoed in each segment.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Biznology

MARCH 29, 2018

Progressive web apps are an up-and-coming technology that responds quickly to user interactions with smooth animation and works for every user regardless of browser choice. Provide smart content for user experience. Live video is key – Facebook shares that users spend more than 3 times the time watching live video than static content.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

APRIL 4, 2014

Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Building trust. Educating customers.

Service 80

Service Content Marketing Tools Inbound Marketing 80

Biznology

APRIL 4, 2014

Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. True, content marketing is an important part of inbound marketing, but did you know that content marketing is also a stellar tool for customer service? Building trust. Educating customers.

Service 80

Service Content Marketing Tools Inbound Marketing 80

Biznology

DECEMBER 21, 2020

Content marketing with a twist for top-notch SEO. You can rest assured that content marketing will remain one of the most important elements of a winning SEO strategy in 2021 and beyond, but that’s not all there is to it. These metrics will include: Largest Contentful Paint. Determines how long it takes for content to load.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. This matters for technology businesses if you want to add value with interactive features like chapters and branching.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

FEBRUARY 20, 2017

People are using it to post and share a variety of content. This is also one of the reasons why social media marketing became huge and the demand for an internet marketing director, digital strategist, content marketing manager, online community manager, social media strategist, online marketing specialist, and social media manager grew.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

JUNE 13, 2013

Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on the specifics of your audience, which is why smart content marketers think in terms of audience segments.

Buying Cycle 80

Buying Cycle Buy Content Marketing Content 80

Biznology

SEPTEMBER 13, 2017

Collectively, these 10 new features make the platform easier to interact with and reduce the amount of time you need to connect with other professionals. Native video content: Video is such a prominent feature in all other social media platforms and now LinkedIn is joining the video party. Now they have removed that barrier.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Biznology

JULY 12, 2013

I’ve really ramped up my content marketing activities in the past six months and have learned a lot. The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. Photo credit: Sean MacEntee.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Biznology

DECEMBER 7, 2017

To improve your website’s ranking, you need to get users to stay on your site and interact with your content. Provide high quality, useful content. Visitors tend to stay on your website for longer amount of time (also called dwell time) when you provide useful content. Improve load speed. Header tags.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

AUGUST 7, 2017

21st-century publishing platforms evolve two-way, interactive, always-on interactions. They embedding Active Knowledge content and actionable options inside every interaction. It adds fundamental re-definitions of the practice, purpose, and value of computing and networks.

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Biznology

MARCH 6, 2020

If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues. Visitors want to interact. Make an existing video interactive. A cool DIY solution is to add interactive elements like polls and quizzes.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Biznology

APRIL 3, 2013

Does allowing third-party content on your site make you nervous? Take a look at some common concerns, and suggestions for overcoming them, when it comes to third-party content. The Necessity of Third-Party Content. Third-party content is also a time-saver, plain and simple. The Pitfalls of Third-Party Content.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80

Biznology

OCTOBER 22, 2014

Content marketing is one of the most valuable of these tools. Let’s see how to pursue content marketing without making some common errors and wasting opportunities. Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions.

Small Business Marketing 80

Small Business Marketing Work Management Content Marketing Marketing Management 80

Biznology

JANUARY 28, 2013

Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. This signals disconnection between content marketing ideals and content marketing reality.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. When it comes to an interactive network such as the internet, the definition of ‘content’ becomes very wide.”

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? , by content marketing consultant Rebecca Smith of Heinz Marketing. Different kinds of tactical video. A video call, of course.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Biznology

APRIL 10, 2017

Did you know that Facebook thinks that most online interactions between businesses and their customers will soon be mediated by chatbots ? We’ll need to produce chatbot-ready video content. Video content marketing today. Interactive video services like HapYak make this easy. Microsoft has the same idea.

Account Based Marketing 126

Account Based Marketing Marketing Management Video Marketing Top of Funnel 126

Biznology

MARCH 28, 2022

Recognizing our own emotional content and the energetic frequency we bring to each interaction is a key component of a Conscious Leadership practice. Emotions are contagious. Can you remember a time when you were in a great mood and then someone angrily stormed into the room and you found your mood instantly changed, too?

Organic Leads 104

Organic Leads Practices Activities Organization 104

Biznology

JANUARY 15, 2020

Interactive content. If you need to educate customers, you might be interested in this Evidence of Improving Knowledge Retention with Interactive Video. You can include graphics, illustrations, screengrabs, even video clips. Quizzes, polls, and navigational controls can all enhance user experience and understanding.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

SEPTEMBER 10, 2018

You must also pay attention to the content of these documents you produce and the goals you have for the site. Create “content hubs” and other tools that gather all of the information on a topic or service that is likely to interest a prospect. Don’t forget about content! Strategy Brief. Wireframes. Functional Specification.

Planning 139

Planning Marketing Websites Guidelines Design 139