B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media. The evidence exists.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

OCTOBER 8, 2012

If you are following marketing best practices and generating content that adds value for your clients and customers, you probably need a resource with marketing writing skills. The survey was done by Harris Interactive and involved 225 HR managers and 2,035 employed adults. Contact us today about our marketing planning services. *

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Optimize credible and valuable content – everywhere. Understand what your target market needs and wants online and then make sure you add content with keywords and phrases so that it’ll get found.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Optimize credible and valuable content – everywhere. Understand what your target market needs and wants online and then make sure you add content with keywords and phrases so that it’ll get found.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

SEPTEMBER 30, 2010

But, the nature of social media is that it should be organic, passionate and based on humans interacting. Then offer great content, contests, events and interesting messaging ( this is the food and water ) to increase followers, engagement and conversion. Saying, “Stop!” ” or “No!”

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

JULY 8, 2015

Some suggest that this is just as well, as Top Contributor was based on volume of posts, not quality or interaction. So, in order to get value from LinkedIn, you have to stop pushing content and add value for others. Adding value for others on LinkedIn can mean you continue sharing your blog posts and other content.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100