Anything Goes Marketing

MAY 1, 2007

only really applies when the public is interacting with your company and the conversation is ongoing. I'm not even going to touch areas such as allowing the public to "tag" or recommend content (for more of this, see my recent post on USA Today ). Give me a break. Internal web 2.0. devices should be used to support the external ones.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

FEBRUARY 12, 2007

Whether or not this works is another thing but the site works as its entertaining, interactive and may hit those males who have a poor self-esteem problems. This follows the interactive philosophy of blogs which allows people to post information and others to respond. The content is factual, it's informative and it keeps changing.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 15, 2009

The content generated by the event attendees was almost as good as the content from the speakers themselves. Content choice: research survey. jill_rowley : @lauraramos - content needs to be about me and my needs, not you and your products, your awards. The result was better than Eloqua could ever have expected.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

AUGUST 16, 2006

B2B websites can fail for many reasons but one of the main reasons is due to the difficulty of accessing content. If you have content that you know prospects would like to see, offer a few bits for free or with a minimal barrier. At least they can see the value in the content that you provide before having to fill out a long form.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

JUNE 22, 2008

They key point hammered home at the Marketing Experiments Workshop is that all points of interaction on your website should answer the following question from the web visitor's perspective: "What's in it for me?". From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 25, 2007

You can make this email more interactive by using dynamic content based on the subject matter of the email. For example, if the white paper was focused on a specific industry or targeted a specific business group, your email content could reflect this. You've just added an additional lead generation weapon!

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

JULY 23, 2006

My criteria for a good blog is based on the following: appearance, content, purpose, frequency of posts, and traffic. Here they are (in no particular order): EDS' Next Big Thing Blog - I see very little traffic, boring content (hey, I'm a techie by nature) of the what is there, and almost no comments. Has there been many posts?

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

SEPTEMBER 30, 2006

You're interacting with rabbits and other animals. Check out the META tag description the campaign site : meta name = "description" content = "So you like that funny Honda Element TV commercial, huh? Start off with a great product and you're off to a good start It's fun. This represents the car as it seems like a fun car. It's funny!

Order 100

Order Youtube Wikipedia Advertising Agencies 100

Anything Goes Marketing

MARCH 8, 2009

Besides the virtual interaction of Twitter, it has far greater benefits. While anyone can sign up for the networking tools I listed above, blogging acts as a differentiator as it forces you to come up with good content that people will want to read (if that is your goal).

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

OCTOBER 2, 2006

It allows you to post content about your company that doesn't make a lot of sense but contains many links and keywords that will drive traffic to your site. You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium. I almost forgot this one.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

NOVEMBER 27, 2006

Email Marketing Tools Content Checker : This free tool will check the content of your email and provide feedback on how you can reduce the chances that it will hit your receipients spam box. You can purchase a more advanced tool on a per month basis. They've incorporated SpamAssassin's ™ rules.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

SEPTEMBER 28, 2006

See the full article at BtoBOnline Interactive Advertising Bureau and PricewaterhouseCoopers report that Search continues to lead that growth, accounting for 40% of total online advertising revenue in the first half. as the content is not relevant to what you're looking for. It happens, all the time. How do you improve this?

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

AUGUST 7, 2007

They should control the type of email, the frequency and the content. Because the interaction is personal and shows that you, the customer is rewarded for being a customer and that Starbucks cares about its customers (if only they could fix their line ups!). If you don't, welcome to unsubscribeville - population, your company.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

FEBRUARY 21, 2009

Other goals to keep in mind is to encourage the new subscriber to open and read future emails but encourage as well as interacting with you in other channels that they may not have known about. Dynamic Content : This is one of the key areas that makes me smile when I'm reviewing how our customers are getting the most out of our product.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100