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Act-On
APRIL 10, 2024
You don’t want a demo of their software — you haven’t even had time to read their content yet. eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey.
Act-On
NOVEMBER 15, 2023
As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? Customer needs are a moving target, and so are personas.
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Act-On
FEBRUARY 16, 2024
Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Then send targeted content to them based on the data, to encourage related purchases. If so, that’s a great first step.
Act-On
NOVEMBER 29, 2023
To maintain a positive sender reputation, businesses are advised to focus on delivering content that resonates with their audience and encourages user interaction. Senders with consistently low engagement rates may find their emails filtered out of the primary inbox.
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SEPTEMBER 25, 2023
And marketing teams depend on a solid marketing automation platform (MAP) to deliver personalized content at scale. You need a bidirectional integration to support full visibility into how a prospect interacts with marketing content and sales team members throughout their journey. And by magic, we mean smooth handoffs.)
Act-On
DECEMBER 9, 2023
One thing that stood out is that some of the programs had instances of duplicate content. Or interact with us in some other way? Here’s how we tackled the process: Inventoried what we had We looked at current program metrics to determine what messaging was working and what wasn’t. Did they download an eBook? Attend a webinar?
Act-On
OCTOBER 4, 2023
Now analyze email, content, and subject line performance per unique audiences. By tracking how your audience interacts with your forms on a day-to-day basis, you gain valuable insights that can shape your marketing strategy. Every audience is unique. Then segment audiences by company size, geo, or industry.
Expert insights. Personalized for you.
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