Stevens & Tate

JUNE 15, 2023

One technique that has proven quite effective is using interactive content to drive up inbound marketing efforts. In the sections below, we’ll discuss how interactive content works, its benefits, and some strategies you can implement to boost your marketing. What is Interactive Content?

Interactive Marketing 88

Interactive Marketing Inbound Marketing Planning Landing Pages 88

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Search Engine Journal

JANUARY 20, 2023

Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal.

Content 128

Content Trends 128

KoMarketing Associates

MARCH 26, 2018

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Demand Metric recently partnered with Ion Interactive to conduct the “Content Experience Impact and the Buyer’s Journey” report.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

DivvyHQ

MARCH 28, 2023

Today's content-saturated landscape is forcing marketers to take a page from the 'show-don't-tell' playbook and give audiences an immersive, dynamic experience.

Examples 78

Examples Content Interactive Marketing Marketing Websites 78

Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. Because interactivity is both insanely powerful and routinely underutilized. Why interactivity works Interactivity is a proven engagement-booster that turns users from readers to participants. Like I’m Goop or something. Why am I telling you this?

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Content Marketing Institute

AUGUST 13, 2020

Your audience is bored, mindlessly scrolling through content piece after content piece. Why not help them out with interactive content experiences? Continue reading → The post Why Now’s the Time for Interactive Content [Examples] appeared first on Content Marketing Institute.

Examples 144

Examples Content Interactive Marketing Content Marketing 144

Seismic

AUGUST 31, 2020

Content marketers increasingly understand that interactive content can help them stand out in the sea of content. However, interactive content, which requires buyers to click or touch and make decisions about what to view, is valuable in the latter stages of the buyer journey, too.

Top of Funnel 116

Top of Funnel Content Buyer's Journey B2B Sales 116

Content4Demand

DECEMBER 20, 2022

Last week, we gathered some C4D content creators for a panel discussion of some of the top interactive content assets we created for our clients this year. Our panel of content creators brought some killer examples to show what you can do with interactive and video content. Get On Your A-Game.

Webcast 52

Webcast Enterprise Management Content Banners 52

Outgrow

AUGUST 9, 2021

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content!

Outgrow 91

Outgrow Content Lead Scoring Lead Ranking 91

Seismic

AUGUST 31, 2020

Throughout my time at Seismic we have focused our product development efforts on building a robust end-to-end sales enablement platform that touches every aspect of the content journey from campaign orchestration and activation, to seller discovery, buyer engagement, and ultimately content measurement and optimization.

Top of Funnel 105

Top of Funnel Bundling Digital Marketing Funnels Content 105

DivvyHQ

JUNE 23, 2020

In B2B content marketing, your content arsenal should be filled with many different types of content. Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired.

Interactive Marketing 143

Interactive Marketing Examples B2B Marketing Content Marketing 143

Martech

NOVEMBER 27, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers.

Marketing Management 99

Marketing Management Personalization Best Practices eCommerce 99

Outgrow

DECEMBER 15, 2020

How to Boost Lead Generation Through Interactive Content? There is no denying that content marketing is still one of the most powerful strategies B2B and B2C marketers use to get more traffic and conversions. And, when we talk about content marketing, we can’t really skip interactive content, can we?

Lead Generation 98

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 98

Outgrow

JANUARY 4, 2021

Interactive Email Newsletters: 8 Content Ideas to Increase Conversions. billion daily email users, it’s no surprise that email marketing, particularly interactive emails, is one of the most used tools in sales funnels to generate leads and increase conversions. What Are Interactive Email Newsletters? But what are they?

Newsletter 105

Newsletter Conversion Top of Funnel Content 105

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. The critical needs for businesses.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

BuzzSumo

AUGUST 6, 2019

Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after. Fortunately, with the help of an interactive content marketing platform, it’s never been easier to produce this kind of valuable content.

Tips 103

Tips Content Interactive Marketing Comparison 103

Outgrow

NOVEMBER 18, 2020

Boost Audience Engagement With These 21 Types of Interactive Content. When it comes to the world of content marketing, your number one priority is always going to be engagement. And when it comes to engagement, interactive content is the boss! But First, What Is Interactive Content? So, stay tuned.

Webinar Metrics 98

Webinar Metrics Top of Funnel Outgrow Interactive Marketing 98

Marketing Insider Group

JANUARY 5, 2017

When we talk about interactive marketing content, we often use the word dialogue. The thinking goes that if traditional, static content is a monologue, delivering information to an audience without needing or even asking for their input, then interactive content is instead a dialogue since it requires the users to actively participate.

Personalization 182

Personalization Content Interactive Marketing Activities 182

KoMarketing Associates

OCTOBER 18, 2019

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format. About 80% said that they would spend up to 20 minutes watching video content in one sitting. There are challenges associated with creating video content, however.

Interactive Marketing 125

Interactive Marketing Marketing Report B2B Marketing B2B 125

Content4Demand

SEPTEMBER 10, 2021

What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. As a result, business leaders are discovering the enormous value of content marketing. They want content with value. Its imperfections make it more human.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

Zoominfo

OCTOBER 8, 2018

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. On average, there is a 15% share rate for interactive content like quizzes.

Top of Funnel 100

Top of Funnel Zoominfo Content Digital Marketing Funnels 100

ATAK Interactive

OCTOBER 8, 2020

Two years ago, we at ATAK Interactive made the decision to become a HubSpot Solutions Partner. Today, ATAK Interactive is proud to announce that we have grown into a Certified HubSpot Platinum Agency. The post ATAK Interactive Named HubSpot Platinum Agency appeared first on ATAK Interactive. – CEO, Austin LaRoche.

Advertising Agencies 147

Advertising Agencies Paid Search Agency Hubspot Ad Agencies 147

Outgrow

JANUARY 13, 2021

23 Best Interactive Content Examples. We’re living in the age where we are constantly bombarded with content wherever we go. That’s why it’s not surprising that multiple brands have chosen to incorporate different interactive content examples in various ways within their marketing toolkit.

Marketing Budget 59

Marketing Budget Examples Outgrow Best Practices 59

Litmus

SEPTEMBER 24, 2022

One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. What is an interactive email? Why should you send interactive features in an email?

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

The ROI Guy

NOVEMBER 7, 2017

Interactive Content to Improve Customer Intelligence Interactive content can help overcome the engagement challenge – using value-added dynamic content to capture more intelligence from your prospects. Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Content4Demand

SEPTEMBER 1, 2021

Interactive content formats can create immersive buyer experiences—something digital marketers need more of in a time when in-person meetings and events are still crawling slowly out of hibernation. To forge those missing connections, you need to create memorable content that makes an impact on your audience.

Content 86

Content Advertising Agencies Interactive Marketing Paid Search Agency 86

Content4Demand

OCTOBER 21, 2020

The mass migration to video and interactive content was already under way, but the process sped up considerably as we watched live events disappear from our calendars in 2020. Luckily, video and interactive content both lend themselves very well to creative storytelling—even some risk taking.”.

Top of Funnel 87

Top of Funnel Video Marketing Digital Marketing Funnels Paid Search Agency 87

Brightedge

MARCH 13, 2024

This week, Google is introducing a change to Core Web Vitals , notably introducing the Interaction to Next Paint (INP) metric, which is set to replace First Input Delay (FID). These indicators measure the user-friendliness of a webpage based on actual user interactions collected through the Chrome User Experience Report.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Interactive Marketing 52

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309