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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Create Your Video Content. Quick Takeaways.

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Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. So much so that they link to it in their own content.

SEO 306
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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers. Quick Takeaways.

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The Preview Text Hack You May Want to Use in Every Email [Updated]

Litmus

Go short and have URLs and other “non-optimized” content from your emails pulled in to fill the space. Enter, the little-known third choice… The preview text hack Did you know you can create white space after your desired preview text so that email clients don’t pull other distracting text or characters into the envelope content?

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How to Optimize Your Content Strategy for YouTube in 2023

Scoop.it

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101
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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. While we can’t blame anyone for looking for an easy shortcut, Google’s algorithm prioritizes content that comes from real people. The robots can’t do that (yet ).

SEO 261
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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing allows you to build relationships that enhances brand trust.