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Writing on the Web

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How to Research Content for Your Expert Ebook

Writing on the Web

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. In some ways, research has never been easier.

Research 100
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Expert Ebooks: Getting Reader Research Right

Writing on the Web

How should you go about reader research? For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. You still need to research beyond what you already know or assume. He is continually researching and discovering more about how theories apply to real people in the real world.

Research 100
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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. Tweet This!

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. These are the goals of content marketing , whether with a website or a blog.

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Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?

Writing on the Web

For digital content, the same rules of grammar apply and are essential for clarity. But in general, writing for digital is more conversational and informal. In Ginny Redish’s excellent book Letting Go of the Words: Writing Web Content that Works , she provides excellent guidelines: Good web writing: Is like a conversation.

Rules 100
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Expert Ebook Writing: Prepare or Just Do It?

Writing on the Web

Research what readers want most. Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. Survey tools like SurveyMonkey makes polling easy. A key piece of research or poll? Information, inspiration, entertainment – what’s compelling? Unique about your ideas?

Opinions 100
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Poll: What Blogging Platform Do You Use?

Writing on the Web

I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Online Surveys & Market Research. Related posts: Content Marketing Poll: What Bugs You About Your Blog? New Poll: What Do You Need to Master for 2008?