Remove survey

Webbiquity

article thumbnail

Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Mismatched Content Type Priorities. sales people) remain among the top five information sources used by buyers.

article thumbnail

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Generate More Leads Using Video and Other Digital Content

Webbiquity

Here are several types of content that can help you do just that. No other type of content enable you to deliver as much information, as quickly, and with such a high level of engagement. The information provided should be relevant and detailed but not easy to find elsewhere. Explainer Videos.

article thumbnail

Five Uncommon Digital Marketing Tactics for Your Small Business

Webbiquity

They’re useful, but most focus on basic techniques such as developing a strategy, creating content, choosing the right platforms, and using your analytics. Creating content is an essential part of any marketing strategy. There are many types of content you can create, but nothing beats original studies. Use content upgrades.

article thumbnail

How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Although hiring an outside firm to conduct your efficiency audit gives you better results, there are some things you can and should do on your own before turning information over to your researcher. Survey Your Finances. Conduct a Content Audit. Make a list of every piece of marketing content you’ve created.

article thumbnail

Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

article thumbnail

Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” Here are seven findings from the report worth highlighting.