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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

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I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. We have some research to indicate that’s true, and that the statement’s directionally correct.

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Culture Always Wins: Closing the Cross-Cultural Sale

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Today's guest blogger is Dan Armstrong , Director of Research and Thought Leadership at ITSMA. Before coming to ITMSA, Dan moderated conferences for Information Week on behalf of sponsors including IBM, Dell, HP, and Silanis. Your leads may be perfect. They may have the budget and the authority to buy. They may need what you’ve got.

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Good Reads for B2B Marketing - Staple Yourself to a Lead

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Online content in the sales and marketing industries is dynamic and constantly changing. Build A Content Hub That Converts. B2B marketing exec, Michael Brenner confirms that today’s B2B buyer is overwhelmed with the amount of product-centric content on the web. Report: Data, content drive email marketing. Via Marketo.

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Good Reads for B2B Marketing - Protect Your Online Reputation

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Online content in the sales and marketing industries is dynamic and constantly changing. Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.

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B2B Lead Generation: The Best of PowerViews

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He adds that there is value in qualified leads where there are not specific timeframes or budgets identified early on: “We actually have found, and our research bears this out, that warm leads often ignored by salespeople represent significant revenue. Purchasers are doing a lot of research before they engage with your company.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

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Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Champion Content Marketing.

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

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This implies a continuous dialog or conversation helping to guide that buyer to the right educational and information resources. We survey annually and ask marketers and sellers separately about their alignment sentiment. And what the buyers tell us over and over again is, ‘Don’t sell so hard. Then Speak.