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Tomorrow People

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. Another reason why B2B companies should capture the voice of the customer is the fact that it improves your content marketing results. Online customer reviews.

Opinions 156
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Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To This brings a level of informality and fun to a sector not renowned for either. 40% of marketers think their content is the “same as their competition”.

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. Content marketing , if you hadn’t guessed already, is a rising star market. Call it ROC: Return on Content.) (Call it ROC: Return on Content.)

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8 key tips for marketing to existing B2B customers

Tomorrow People

Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Continue your market research (and make clear hypotheses). Most organisations rightfully conduct persona research and competitive analysis before bringing a product to market. How to get started.

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5 Thought Leadership Examples from Experts, Innovators, and Influencers You Might Want to Follow

Tomorrow People

It's easy to see why creating thought leadership content doesn't get prioritized. But that’s okay, because thought leadership content doesn't really impact near-term results. And compelling thought leadership content tends to generate more, higher-quality leads. How to create magnetic thought leadership content.

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4 key characteristics of an effective go-to-market plan

Tomorrow People

This will involve interviewing potential customers, analysing insights from market research platforms (such as Mintel), and so on. Some businesses use the 40% rule, which involves surveying customers and asking them if they’d be ‘very disappointed’ if they no longer have access to their product. Conclusion.

Planning 156
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Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Tomorrow People

84% of marketers confirm they have ‘improvised to generate new marketing strategies during the pandemic’ The CMO Survey: Special Covid-19 Edition: June 2020. 75% say brands should inform people of what they’re doing. Research by Marketing Week found that: 65% of marketers anticipate a decrease to their annual marketing budget.

Campaigns 120