How Content Becomes a Sales Conversation
Sales Engine
MAY 24, 2016
Under this enormous pressure to increase cash flow, much of these sales enablement programs have been misguided—and the result is an onslaught of uncoordinated, inconsistent content. Sales reps are left to wade through this mountain of information, and they respond to it in one of two ways: 1. The answer is: She can’t.
136 
Let's personalize your content