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Paul Gillin

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How to Read and Summarize a 20-Page Research Report in 20 Minutes

Paul Gillin

You were just handed a 20-page research report with the assignment to write a headline and four-paragraph summary that will entice your target audience of business and IT executives to read it. As you skim the document, look for signposts that point to important information and label them. Where do you begin?

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How to Summarize Content for a Business Audience

Paul Gillin

In my previous post about How to Read and Summarize a 20-Page Research Report in 20 Minutes , I showed how to skim through a complex document and gather essential information to use in summarizing the material for a business audience. Highlights of IBM Analytics Research Report from Paul Gillin. Important Data 1. Key Takeaway.

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Recent Posts: Expanding Social Authority and Enlivening Boring Predictions

Paul Gillin

Research Shows CISOs Gaining Influence Even as Challenges Mount – Midsize Insider, Dec. IBM’s annual CISO survey shows that security executives are finally getting a seat at the leadership table. Two new surveys cast doubt on the value of social media as a lead generation vehicle.

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Five Facebook Tips for Small Businesses

Paul Gillin

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. Getting that repeat traffic is the special sauce of Facebook success.

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Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

Manage Social Content. Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers. Online marketing provides much richer options for understanding how people interact with our content.

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How to Calculate Social Marketing ROI

Paul Gillin

Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. Good ROI analysis almost always requires accurate historical information, which few companies have, in our experience. That’s an impressive result, but it isn’t a return. History and Correlation.

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