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Marketing Interactions

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Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

While 89% of B2B marketers have embraced content marketing, only 37% have a documented content marketing strategy, and only 22% say they are extremely successful with their overall approach to content marketing. One of the key foundational elements to a content marketing strategy is a buyer persona.

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Misconceptions About B2B Buyer Personas

Marketing Interactions

Year after year I read research where marketers report their biggest challenges include: Knowing who to target and how to engage buyers. Creating compelling and engaging content. Creating content for specific stages of the buying process. Proving the ROI from content marketing. You’d think we’d be making progress.

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Why Marketers Must Have Customer Conversations

Marketing Interactions

For those of you who know me, you know I spend much of my time talking to my clients’ customers to do the research necessary to build buyer personas that can truly inform content marketing, product marketing and sales enablement programs. Keyword Research: This is one likely all of us have done. Complete silence.

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Content Operations: Waiting is Costing You

Marketing Interactions

The intent to expand content marketing strategy and tactics is in every B2B marketing survey. B2B marketers plan to create more content, spend more on content marketing, increase the number of channels for content distribution, and add more technology to their marketing tech stack. consistency with their content.

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