Client Newsletters for B2B Firms Is Content that’s Dead on Arrival
Marketing Craftmanship
NOVEMBER 22, 2023
Each issue involves a frustrating hunt for timely information of genuine interest. Some firms avoid this pain by slapping their logo on boilerplate content purchased from a 3rd party, but those firms can pay a bigger price, in terms of brand damage. In fact, at many firms their client newsletter is a marketing albatross.
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