KoMarketing Associates

MARCH 14, 2019

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use. YouAppi recently conducted a survey of more than 540 marketers to determine how their use of data is impacting their overall success.

Customer Surveys 142

Customer Surveys Marketing & Strategy Paid Search Agency Marketing Prospects 142

KoMarketing Associates

MAY 5, 2015

Now comes the part where I’ll draw a parallel between Cinco de Mayo and content marketing…. Content Marketing Institute defines content marketing as “non-interruption” marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent,” says CMI.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

FEBRUARY 6, 2018

Marketers have various interpretations of what their audience desires, and new research shows that they aren’t always on target. Yes Lifecycle Marketing recently published a report titled “A Blueprint for Using Audience Insights to Inform Marketing Communication Strategies” consisting of survey results from a recent marketing conference.

Customer Surveys 120

Customer Surveys Generation Youtube Pricing 120

KoMarketing Associates

MAY 8, 2018

To tap into what the average tech customer looks for from B2B marketers, Spiceworks recently surveyed 674 tech buyers from organizations across North America and Europe. ” Marketing Content and the Buyer Journey. Previous research shows that customers consult a wide range of marketing content before making a purchase decision.

Customer Surveys 120

Customer Surveys Peer-to-peer Brand Identity Branding 120

KoMarketing Associates

JULY 6, 2020

B2B content marketers are constantly producing new assets to resonate with their target audience. However, new research shows that eBooks may be the key to reeling in new prospects and customers. The Customer Consumption of Marketing Content. This was followed by the white paper, guide, eGuide, and tips and tricks guide.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Intent data is generally defined as information that reflects a web user’s behaviors, specifically as it pertains to content consumption.

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

DECEMBER 12, 2018

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads. Satisfying Customers Through Content Marketing.

Email Marketing 154

Email Marketing Marketing & Strategy Marketing Strategy Content Marketing 154

KoMarketing Associates

OCTOBER 10, 2017

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. To learn more and gain further insight into the report, we spoke to Lisa Murton Beets, research director at the Content Marketing Institute.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! Second, B2B vendors lack critical content marketing assets designed to support the buying process.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

KoMarketing Associates

MAY 7, 2018

Marketers who have invested in content marketing know that customers expect to get a certain amount of value out of their assets, but how much? To gauge customer expectations, Meyocks recently surveyed a group of customers for their “The Case for Mentor Branding” white paper. Marketing to Customers with Interactive Content.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

AUGUST 29, 2018

When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content. different information sources on average during the buying journey.

Social Media 120

Social Media B2B Media Purchase Intent 120

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. Spending Changes by Channel in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

KoMarketing Associates

SEPTEMBER 1, 2021

Now, new research indicates that they are using this tactic to drive customer engagement more than ever before. Opportunities/pipeline generated (53%), total number of events/sessions attended (51%) and information/content downloads (50%) are some of the other key performance indicators used by B2B marketers.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

KoMarketing Associates

FEBRUARY 24, 2014

They want information, they want it now, and if you aren’t giving it to them in that manner, they’ll simply go someplace else. This is exactly what we found when we conducted research for our 2014 B2B Web Usability Report (Stay tuned! The full survey results will be released next month). B2B Buyer Survey Results.

Vendors 120

Vendors Customer Surveys B2B Search Engine Marketing 120

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. MarketingProfs 2013 B2B Content Marketing Report. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

NOVEMBER 18, 2014

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Why It’s Significant: This report provides a one-stop location for information on Internet usage, social media adoption, and mobile penetration worldwide and across key geographical markets.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

JULY 13, 2017

New research suggests that as marketers managing global marketing programs continue to develop digital content, they are faced with a series of localization challenges. Approximately 49 percent believe they need to improve their ability to execute more relevant, targeted creative content as well.

Allocation 121

Allocation Demand Budget Programs Content 121

KoMarketing Associates

MAY 9, 2017

To find out why and dive deeper into research, we spoke to Paula Crerar , VP of content marketing and programs at Evergage. How are B2B marketers, in particular, using content personalization to their advantage? Do they personalize certain types of content (e.g., videos, emails) over others? About Paula Crerar.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

SEPTEMBER 16, 2020

While 34% are in the planning phases, as many as 30% surveyed have no plans for ABM in the future. A 2020 survey from Ascend2 (cited above) found that “Marketing and sales alignment” was the second-most-common challenge to the success of ABM programs. Get Your Content Ready for ABM. Account-based marketing is content intensive.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

DECEMBER 16, 2014

Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Chart: What Content Sources Do Customers Trust? What are your thoughts on this survey?

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

NOVEMBER 1, 2018

To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. Before you can expand your nurturing efforts, you need to be sure you really know your audience—and that takes research and conversation. What are their wants and needs?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

KoMarketing Associates

MAY 19, 2021

However, new research suggests that they are still failing to connect their use of this data to return-on-investment (ROI). Research has pointed to marketers turning to data and analytics more frequently. However, previous information seems to indicate that they have been struggling with these resources along the way.

Marketing Report 160

Marketing Report Gartner Analytics Statistics 160

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. They share our content. The emphasis is my own.).

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? If you know content can help you reach more of your target audience, there are some ways you can increase the value of your content.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

JULY 20, 2016

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? Sustenance, but no joy.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

KoMarketing Associates

NOVEMBER 11, 2014

But what in the heck does this have to do with content marketing? How can marketers use the Iceberg Theory to create higher-quality content that will attract, engage, and retain their audience? The key is to produce compelling content that will demonstrate an organization’s deeper content marketing goals and strategy.

Content Marketing 120

Content Marketing Paid Search Agency Content Multi-Channel 120

KoMarketing Associates

MAY 5, 2016

Recently, the “2016 Content Report” from Rundown uncovered that just 28 percent of content ideas developed by marketers are actually backed by data and research. Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing.

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

DECEMBER 6, 2018

As marketers continue to target their audiences with email, new research suggests that they may benefit from leaning more on the informational side than the promotional when it comes to content. The Rising Effectiveness of Email Marketing.

Promotion 148

Promotion Email Marketing Marketing Report Purchase 148

KoMarketing Associates

DECEMBER 5, 2018

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical. By this specific mark, 38 percent of B2B buyers have already developed an informal list of potential providers.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

KoMarketing Associates

NOVEMBER 12, 2015

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. Here are five potentially overlooked content marketing opportunities B2B marketers should consider incorporating into their ongoing SEO efforts. Cross-links to key content marketing assets and social media profiles.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

KoMarketing Associates

APRIL 1, 2020

But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Comprehensive Company Information. Reevaluate website content that communicates organizational information and how to get in contact most importantly.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

FEBRUARY 14, 2018

Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? Researchers conducted a survey of B2B marketers to better understand their first-party data collection methods, management, and implementation.

Planning 161

Planning Banners Marketing & Strategy Analytics 161

KoMarketing Associates

MARCH 20, 2014

(Here’s the part where I connect my new-favorite TV series to the world of content marketing. For content marketers, the “time is a flat circle” concept brings up an interesting question: When it comes to our marketing strategies, are we simply recycling the types of content assets we’ve known to be successful in the past?

Content Marketing 120

Content Marketing Content Paid Search Agency Urgency Marketing 120

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Content Marketing. Demand Generation. source ). >. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120