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Digital B2B Marketing

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The Path to Value from Content Curation

Digital B2B Marketing

Increasingly, marketers are adding content curation to their marketing activity, often with objectives of sharing a certain amount of content each day. Ardath Albee ( @ardath421 ) has a sample to-do list for a content marketer in Show Quantity the Door. That doesn’t mean curation is not valuable.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. But is 46% a lot more, or a lot less, than the same metric for other types of content? If you were doing the research, what else would you want to know?

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B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

With a growing body of research showing current marketing practices are consistently delivering bad data, it is time for change. What Is Your Content Really Worth? You have seen the registration forms that go on and on, asking for information about an individual’s role in the buying process, project budget, timeline and more.

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Inbound Marketing for B2B: Discussion Recap

Digital B2B Marketing

In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015. What are the key challenges to B2B inbound marketing, how does inbound marketing change the type of content B2B marketers need to create and what tools are critical to inbound marketing?

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4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. But when it is misused, even the best information can lead you in the wrong direction.

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That's John Doe to You

Digital B2B Marketing

In fact, an older Knowledge Storm survey published by Marketing Sherpa showed only 38% consistently provide accurate phone numbers and nearly half don’t even provide an accurate company name. Most of the content is useless , I’m not giving up my information for that. Why would I give them my real information?

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Four Insights for Cloud Computing Marketers

Digital B2B Marketing

The research is based on a survey of approximately 1,500 IT and business professionals, with good representation of senior IT management and large companies. There is a lot of great data in the research, if you market cloud computing services, it is worth downloading and spending a few minutes with the slides.