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Crimson Marketing

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5 Ways To Battle Increasing Pressure on Marketing

Crimson Marketing

For example, in a survey of CEOs, close to three out of four agreed with the following statement: marketers “are always asking for more money, but can rarely explain how much incremental business this money will generate.” The efficacy of this spending is under deep scrutiny. Can marketers deliver amid ongoing performance pressures?”

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How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Crucially, marketing analytics allow you to make your content marketing solutions much more targeted and responsive. Why the disparity in results?

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