Remove survey

Biznology

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Are you using your website search as customer research?

Biznology

Suppose I told you that for every web page you have on your website, I could run a survey that tells you what customers’ questions that page leaves unanswered. Well, the name of that survey mechanism is your website search. For information on all my online courses, click here. Sounds pretty cool, huh? Like this post?

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Leveraging digital for customer-focused insights

Biznology

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Content is keyword. SEO based on keyword research is the first step in responding to this need.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” This seems so obvious, but how many content marketers are actually thinking this way?

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FIR B2B: We’re Pleased and Excited to Tell You What People Don’t Know About Social Media

Biznology

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. An article on whether eating eggs is healthy brought in a million page views and had an average dwell time of five minutes, which is content gold. of some product?

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Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Nearly two-thirds of IT decision makers said they routinely scan the information and then throw it in the trash.

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How to use customer data to develop marketing insights

Biznology

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.

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The great social media divide is coming. Is your company ready?

Biznology

The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data. Traditional market research is just too slow, and the world is moving faster than ever.