Lattice
DECEMBER 1, 2015
During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.
Lattice
APRIL 13, 2016
Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Content that engages prospects with current customers.
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Lattice
MARCH 16, 2016
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. Getting this information on a regular basis, validating it’s still correct and then making it available in your systems is a Herculean efforts all on its own.
Lattice
NOVEMBER 10, 2015
(Editor’s Note: This is an excerpt from our research with Forbes Insights. Organizations need highly skilled professionals, versed in everything from data science to content development, to make their analytics efforts work. Get your full copy of the report here.). However, more important than acquiring the right skills is leadership.
Lattice
MAY 31, 2016
And SiriusDecisions agrees, Senior Research Director Kerry Cunningham has advocated that in a world of more advanced analytics we actually have to become better storytellers. Because it doesn’t matter how amazing your company’s messaging and storytelling is, if you’re sending that content to the wrong person it was a wasted effort.
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