Customer Experience Matrix

SEPTEMBER 17, 2009

What Acxiom has done – and this is so Acxiom – is to ignore the content posted in people’s social media comments or profiles, and just capture the “hard” information about links between people and membership in groups. The main application of this information is sending targeted emails. Relevance-X includes two other components.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

NOVEMBER 16, 2011

Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts? Present this information in a table with record counts and transaction volumes so it can be used to size and price your solution.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

JULY 3, 2013

Based on that limited research, I came away impressed with the sophistication of the features as well as their scope. Members can share discussion forums and Wikis and be assigned rights such as access to specified information about each other. But things don’t work that way on my little corner of planet Earth. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 16, 2010

Those of you familiar with the Raab Guide to Demand Generation Systems know it already contains very detailed information on major vendors ( Aprimo , Eloqua , Genius.com , Manticore Technology , Marketbright , Marketo , Neolane and Silverpop ). That would give buyers clear, consistent information without issuing a RFP at all.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

JULY 2, 2007

As part of my continuing research into marketing performance measurement, I’ve been looking at software vendors who provide marketing planning systems. Even marketing resource management software is primarily bought for other functions (mostly content management and program management). Instead, the function is part of larger systems.

Enterprise Management 120

Enterprise Management Planning Marketing Plans Marketing Management 120

Customer Experience Matrix

JUNE 1, 2007

To give myself a bit of a break without moving too far afield, I decided to research marketing dashboard software. Sadly, the same problem that afflicts discussions of marketing metrics affects most dashboard systems: what they give you is a flood of disconnected information without any way to make sense of it.

Software 120

Software Display Vendors Tagging 120

Customer Experience Matrix

NOVEMBER 16, 2010

The primary goal was to speed and simplify user navigation, which its research found was the root cause of 70% of user problems. Users start on a customizable home page, which they populate from a pool of widgets for recently accessed items, favorite reports, upcoming campaigns and other information.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 27, 2007

Both types of products tailor Web contents to individual visitors. The difference is in how they select the contents. The testing systems I’ve looked at closely ( Optimost , Offermatica , Memetrics ) rely on users to define customer segments and assign the contents shown to each segment.

Pricing 120

Pricing Price Segmentation Display 120

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2)

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Of all that research I mentioned last week , two pairs of facts stood out. This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. Social media is the latest stage in this evolution.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

OCTOBER 21, 2010

Incidentally, both groups cited online research much more often than industry analysts, peer groups or formal needs assessments and RFPs. This reinforces the common notion that online information is increasingly more important for marketing system buyers. CMOs also reported more spending on email and search marketing than CIOs.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 9, 2008

Perhaps when we set up the test tasks, we can involve specific contents that can later be checked for errors. This is another convenient conclusion, since statistically meaningful surveys would require finding a large number of demand generation system users and gathering detailed information about their levels of expertise.

Marketing Automation Services 120

Marketing Automation Services Demand Generation User-Generated Content Customer Surveys 120

Customer Experience Matrix

MAY 26, 2023

Typically one or the other is limited: while there may be a bottomless appetite for chocolate, there is only so much cocoa in the world; conversely, while there is a near-infinite supply of Internet content, there are only so many hours available to consume it.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

OCTOBER 7, 2018

creating a list of vendors whose capabilities match those requirements What’s interesting is that steps 1-3 describe information that could be assembled once and used by all buyers, while steps 5 and 6 are purely mechanical. The only other input needed from the buyer is information about her own company and goals. fill the most gaps).

RFP 266

RFP Generation Vendors Ad Building 266

Customer Experience Matrix

JANUARY 24, 2018

Now that the list is set, the next step is to research which features are actually present in which vendors and publish the results. Manage Personally Identifiable Information (PII). The system manages Personally Identifiable Information such as name, address, email, and phone number. Content selection. Cookie synch.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

AUGUST 18, 2016

What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. This meant I had to cover many different topics in my research, drilling into different sets of details for different kinds of products. Hopefully the result is worth the effort.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

SEPTEMBER 13, 2023

Again, those systems’ owners may not be eager to share their data, although it’s harder for them to argue against sharing historical information than against sharing control over actual customer interactions. New tools change the costs of actions such as creating customer-specific content. Let’s start with a framework.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

MAY 7, 2015

Of the three broad tasks I defined – planning, content creation, and execution – only content creation is served by what I consider to be strong AI* solutions. Content Creation Ironically, the most common reaction when I bring up machine-based marketing seems to be “well, they'll never write copy”.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

SEPTEMBER 20, 2011

These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. That said, here are highlights from my notes. Let's face it: the reason most people buy there is price.)

Inbound Marketing 120

Inbound Marketing Hubspot Burn Rate Marketing Management 120

Customer Experience Matrix

SEPTEMBER 23, 2009

Smarter Content on the Way Let’s start with Omniture/Adobe. This is needed because content increasingly exists outside of plain vanilla Web pages that can be tracked with conventional techniques. Content that can itself “phone home” rather than relying on the carrier medium could be the long-term answer.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 18, 2010

Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. Sales stage” uses a standard progression of research, consideration, trial and purchase, which clients can change if they wish. Of course, you do have to wonder about the accuracy of the information.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Customer Experience Matrix

FEBRUARY 10, 2009

This is probably a good thing in the long run, although it does raise the question of who will do original research when no one will pay the analysts for the results. People will need to evolve new mechanisms to judge the value of different information sources—a problem that is widely recognized but nowhere near being solved.

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120

Customer Experience Matrix

JUNE 18, 2008

These tags call Market2Lead content, including personalized messages and Web forms. It can support programs in 42 languages, store a default language for each prospect, and capture information in different languages from the same person. The vendor is researching data mining features to help users determine the appropriate weights.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

MAY 1, 2018

It’s partly because people can now get the information without my help and partly because there’s so much news that covering it would consume too much precious reader attention. Kim started her research before the current news cycle and it was probably accepted for publication before then too. But would Wired have picked it up?

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159

Customer Experience Matrix

JANUARY 27, 2018

institutions fell last year by a huge margin – 17% for the general public and 34% for the “informed public,” placing us dead last among 27 countries. World-wide, 59% of people told Edelman they were simply not sure what is true and just 36% felt the media were doing a good job of guarding information quality.

Paid Content 153

Paid Content Paid Search Agency Advertising Agencies Lead Scoring 153