Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

FEBRUARY 9, 2015

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Can marketers deliver amid ongoing performance pressures?” ” . . ” The Move Towards Simplifying Marketing.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JULY 11, 2013

Users who are circling your brand have clearly shown an interest in receiving information from you. Google+ is a product of Google ; where do you go when you want to find out information? Yes, other social networks allow for this, but what happens differently on Google+ is how you interact with your customers.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

FEBRUARY 28, 2013

Consider this: because Google+ users can circle your company page, it means they have opted in to receive information from you without having to fill out any forms or communicate via email. This means you can provide that person with highly useful and specific information, instead of just a general communication blast.

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

OCTOBER 24, 2013

” Content Is About Stories, Not Products. ” A main part of the purchase life cycle is the research stage. .” ” A main part of the purchase life cycle is the research stage. Take this information and create a customer story that will attract new customers.

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

DECEMBER 12, 2014

By deploying email messages to different segments, marketers can test which subject lines, content, headlines, images, and offers best resonate with buyers. The first step is to build up a database of recipients that have expressly stated they want to receive your messages and have up-to-date information. Analyze.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JUNE 26, 2015

Did you know that 42% of B2B marketers publish new content multiple times per week? For some of you, that means new content daily. Many marketers “have fallen into this cycle of churning out as much content as possible, but is this really the right approach?” Content is not managed as a strategic asset.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

OCTOBER 23, 2013

This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. ” Now you can optimize your content and identify the best keywords to engage a wider audience. Contact information for key personnel or help desks. Image: Courtesy of research-live.com.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

SEPTEMBER 16, 2014

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JUNE 20, 2013

By using a variety of social listening tools, competitive analysis, and market research, marketing can understand what buyers think about those competitive messages, messages from their own brand, and messages from customers and analysts. As a result, they understand the current exposure level of the buyers.

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

NOVEMBER 4, 2013

. “How important are the following sources when researching and evaluating technologies and services to purchase?” How B2B marketers distribute content across social channels: 26% on Pinterest. 83% of marketers prefer LinkedIn for distributing B2B content. B2B Content Marketing Realities. Twitter – 19%.

Social Media 100

Social Media Paid Search Agency Companies Media 100