B2B Memes

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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Say “I”

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An Infographic on the Right Track: Grad School to Google

B2B Memes

This one instead lets you click through to a new panel of information. I’ve attempted a bit of research on the genesis of this infographic and how it was built, but have come up empty-handed. Most other infographics I see are like huge wall posters that you must enlarge and scan up and down to read easily. Much friendlier.

Google 100
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Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100
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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet.

Ethics 100
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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). It was bound to transform every information business—and journalism is an information business—utterly.

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Attribution and Linking Are Essential to Transparency

B2B Memes

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Stone, Assistant Vice President for Research and Development at Mondo Widget Corp. Linking lets people see the full context of the information you are citing.