B2B Marketing Traction

OCTOBER 28, 2014

Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? If one or more of your competitors has a good online presence, you can glean what keywords their website, content and social media is focused on. Identify opportunities for co-opetition.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. Research shows that between the stimulus and purchase, on average buyers will consult 10.4 Google’s Zero Moment of Truth. a stimulus like an ad, 2.) What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

APRIL 4, 2014

Google now emphasizes a good user experience (fast-loading and ease of navigation across devices) and quality, in-depth content. So before you unknowingly buy the SEO snake oil from a less-than reputable provider, do some research. Research what information your audiences want and need and create and provide content around that.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

MARCH 8, 2013

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. The Facebook business page was pretty much empty of content and the owner had set up a personal page as if it were the business (this is against Facebook’s guidelines and can get a profile taken down).

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

MAY 24, 2013

We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. Research has shown that buyers like it when a company makes their information available on social media. When you have the answer, act on the information you receive.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

DECEMBER 21, 2011

People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing. Why should you care?

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

JANUARY 5, 2012

Employees (sometimes without direction or guidlines from their employer or managers) are publishing content and connecting with customers and colleagues. Content is more important than ever. Content is more important than ever. Again, without direction or content, your employees and customers will fill the void.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

MAY 25, 2012

Before you start, invest in research and analysis, a written strategic social media plan, and creation of a systematic approach. What messaging and content resonates with your audience(s)? frequency of content posts, messages), how you will do it (e.g. Contact New Incite founder Jennifer Beever for more information.

Social Media 100

Social Media Media Planning Media Plans 100

B2B Marketing Traction

APRIL 2, 2012

So, you need to plan enough time to write quality content. My blog posts take about an hour to research, write and publish. Note that I did not include research in the 30 minute minimum estimate. Note that when I wrote the question above, I specifically used the words “ quality blog post.” Here are a few ideas: 1.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

MARCH 18, 2013

It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities. Survey your stakeholders.

Social Media 100

Social Media Social Marketing Media Planning 100

B2B Marketing Traction

NOVEMBER 18, 2015

time to read, they are bombarded with information ( thanks, Internet! ) And, Pinterest users (pinners) are using it for their business projects, pinning information about solutions and products for the project. For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

AUGUST 22, 2011

I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. Most experts on blogging, social media, and SEO agree that a blog in a sub-directory or folder (such as www.mysite.com/blog) benefits the site by adding dynamic content for search engines.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

AUGUST 27, 2010

Here are the top five reasons management should consider keeping their site updated with a fresh look and feel, accurate content, and current technology. They like to get information themselves and use Internet searches to do so. 96% of journalists use corporate websites when conducting online research. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. On the flight home, I thought that if I had queued up the speaker info, links and session titles in advance I could have focused more on content during the session.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. On the flight home, I thought that if I had queued up the speaker info, links and session titles in advance I could have focused more on content during the session.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Optimize credible and valuable content – everywhere.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. This means as marketers, we have to stop selling , start listening and provide content that helps our target audiences. Optimize credible and valuable content – everywhere.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MARCH 26, 2015

Now, there is more information about this approach. Here’s what you need to know to make an informed decision. I decided to do more research to better answer the question, and after careful consideration, I’m sticking to my answer! See the links below for some of the expert posts I consulted in my research.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

JULY 8, 2015

So I started doing some research. Ask questions on topics that you have an interest in and use the ensuing discussions for information that you can write about and share in your blog posts. LinkedIn removed the Top Contributor information at the top of each group. Then, the comments ran dry.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

JUNE 16, 2015

You did the research. You know where your B2B target audience gets information and how they buy, right? In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. According to Google, 70% of those researching b-to-b products and services use video in making their decision.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

DECEMBER 13, 2012

Get real and give buyers valuable information. Increase your online content with a blog. See my previous post related to this, Why Your Marketing Plan Needs A Content Strategy, Not Just SEO. Use new ways of presenting online content. They want what they want when they want it. That’s right, give it away.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100