Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Like Surveying on Steroids. How should the different data types be applied to content strategy?

Intent Data 59

Intent Data Intent Customer Surveys Content 59

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Quick Takeaways.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Marketing Insider Group

APRIL 5, 2023

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. But how can we ensure that AI-driven content is used responsibly? What is Authenticity? Copyright Office.

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

B2B Marketing Directions

JANUARY 29, 2023

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Tomorrow People

NOVEMBER 25, 2021

Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. This is extremely relevant for B2B companies.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. You can take a look at this Job Satisfaction Survey created by Outgrow.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Outgrow

MARCH 7, 2024

It helps us dive deeper into opinions and sentiments. A Likert scale is a simple rating tool used to measure users’ opinions. Likert scales are easy to use and understand, making them popular in surveys , questionnaires, and market research. You can take a look at this Job Satisfaction Survey created by Outgrow.

Outgrow 52

Outgrow Allocation Customer Satisfaction Planning 52

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. But it’s a new year.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Outgrow

APRIL 8, 2024

Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. They are used to gather valuable information that can help decision-making, improvements, and strategic planning. You can take a look at Starbucks’ partner experience survey.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Martech

JANUARY 9, 2024

Research data before the event Digital events are a great way to engage existing customers and build a sense of community in your industry. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event.

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Optinmonster

MARCH 21, 2024

In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those who don’t prioritize customer satisfaction. Customer feedback is any information that a company collects from customers about their experiences and opinions. Why Is Customer Feedback Important?

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. With the rapid increase in volumes of data, many marketers have resorted to getting their information from second-hand, or even third-hand information. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Benefits of personalizing your email marketing messages include: Higher open and click-through rates; Greater engagement with your email content; Increased conversion rate of prospects to buyers; and.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

KoMarketing Associates

JUNE 7, 2018

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium Content Defined. Uses of Premium Content.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech Advisor

DECEMBER 6, 2019

Having a website means putting in the work to attract more clients online and market research can help to increase your sales. Check out the guide to find how does market research work, how it can increase your traffic and more, shares, Emily Andrews, Marketing Communications Specialist, RecordsFinder. What is Market Research?

Research 95

Research Marketing Websites Buyer Personas Tips 95

Marketing Insider Group

JANUARY 2, 2023

But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Content that’s easy to read is a pillar of SEO best practices. Although, easy to read content is subjective to your audience. That’s why it’s important to create marketing content that has good readability.

Tools 172

Tools High Quality Lead SEO Trust Marketing 172

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! How do you plan for a year’s worth of content? How do you do that? Audience engagement.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 121

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 121

Televerde

NOVEMBER 23, 2020

That’s why it’s important to combine market research and ABM. . 3 Types of Market Research. Market research is the collection of data to gain a better understanding of a target audience. From interviews and surveys to details found on social media, market research can be conducted in numerous ways. . Minimize Risk.

Account Based Marketing 59

Account Based Marketing ABM Research Planning 59

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

JANUARY 18, 2024

So, do your research. Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Circle Studio

MARCH 12, 2020

The better you understand your target audience, the more relevant and valuable your content and messaging will be. By leveraging buyer personas, your marketing messaging, content and sales and marketing efforts can be approached with an understanding of the buyer’s context and perspective. Gaps in buying information.

Buyer Personas 130

Buyer Personas B2B Work Management Content 130

Contently

APRIL 23, 2020

Since then, comments and questions have been the content metric I secretly value over likes and shares and views. I answered as many as I could live, but I also wanted to give the best of the rest some love in a content mailbag. However, don’t just create coronavirus content for the sake of it. Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

The Lead Agency

NOVEMBER 14, 2023

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

Curation 86

Curation Work Management Marketing Management Service 86

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. to get through. due to these efforts.

Rules 148

Rules Planning Brand Identity Branding 148

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

Sprout Social

MARCH 19, 2024

By analyzing historical information, AI tools can forecast outcomes, offering a clear view of customer preferences and potential market shifts. For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Hinge Marketing

MARCH 26, 2020

While that may sound like a trick question, recent research has produced tangible, practical answers that can help firms make smarter marketing decisions. And a notable theme of these findings is that every professional services firm needs a digital content strategy to address the way modern buyers look for professional advice and services.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121