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Client-Created Content is Key – Wise Words from Stephanie Totty

Vidyard

As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I Totty told me in interview, “The focus of my role has morphed into content strategy and creation. .”

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Tracking the Success of Your Sponsored Content

Vidyard

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. How is this content delivered/accessed by your audience?

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Filming an Interview: How to Make Good Interview Videos

Vidyard

Paying attention to the content, set up, and recording process can take your interviews from boring to dynamic. Contents 1. Interviews are the best way to get information straight from the horse’s mouth. Some interviews allow access to people and information that might otherwise stay behind closed doors. Podcasts 3.4

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How to Streamline Your Video Content Marketing Operation

Vidyard

Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content.

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33 Common Sales Objections and How to Respond to Them

Vidyard

Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Would it be fair to take 30 seconds now to see if this is something that’s relevant to you? Ask your prospect to forward on to the relevant parties. That’s why we’re here to make things a little easier for you.

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Chalk Talks: Generate More Leads with Video

Vidyard

Online video content has become the best way to tell your story, but it’s also become the most effective way to generate new leads and to qualify your prospects. Pages with videos tend to convert higher from an SEO perspective than pages without, and Google prefers them and will rank them higher because of that video content.

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How to generate leads with video marketing and Vidyard

Vidyard

Video has come a long way since short clips started making their way online, shared only to those with modems fast enough to download such rich content. Vidyard gives you several different ways to generate leads through your video content. Here’s some easy ways to get more out of your video!