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The top 10 content trends marketers in IT services need to know

Tomorrow People

Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. Much of our focus is on creating the right content to appeal to our B2B customers , but the tips here will be applicable to nearly every marketer.

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8 key tips for marketing to existing B2B customers

Tomorrow People

Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Have a dedicated content marketing plan for existing customers. Much of your existing marketing content may be aimed at new or prospective customers. How to get started. How to get started.

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Lloyd’s List Intelligence hires marketing agency Tomorrow People

Tomorrow People

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Lloyd’s List Intelligence, the leading providers of essential information for maritime, insurance, and legal markets.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Without thorough planning and research, your strategic decisions will be less informed and your product launch will have slimmer chances of long-term success. For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money.

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Understanding your audience: How to build a persona matrix

Tomorrow People

What is their relevance to your product? This step is crucial, because understanding each persona’s objective will determine the content you create for them. While everyone is unique with their own personal stories and desires, it’s always possible to uncover trends and patterns with the information you receive.