The Point

Remove Content Remove Information Remove Newsletter Remove Relevance
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8 Surprising B2B Use Cases for Chatbots

The Point

Lead nurturing has long since become more than just an email channel, as marketers expand nurture campaigns to include channels like remarketing, content syndication, paid social, and even direct mail. Driving Blog & Newsletter Subscriptions. or point the reader to related content (“Interested in [topic]? Retargeting.

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When Should I Stop Nurturing a Lead?

The Point

A client asks: “I know the answer is probably “it depends” but curious if you think there’s a best practice for how many follow-up nurture emails to send TOFU content syndication leads before you stop due to non-engagement?”. As such, avoid the temptation to inflict a barrage of promotional content about your solution.

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5 Campaign Ideas for When You Have No Content

The Point

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

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10 Ways to Generate More Leads from Your Business Blog

The Point

And no, #1 is not “write better content” (because you already knew that.). The best way to convert organic blog visitors to subscribers is to write great content. Dump standard widgets like “Tags” and “Categories” and instead use precious sidebar real estate for content that actually drives engagement and sales leads.

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Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads. It enables you to deploy lead nurturing programs that are more timely, relevant, and, ultimately, effective.

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5 Best Practices You Can Borrow From This Email Campaign

The Point

The more specific and tangible the benefits of reading the information, the more likely people are to want it. a direct link) has numerous benefits, notably that it helps enforce valid email information and makes the offer content more easily accessible at a later date. Repeat the call to action. What would I change?

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Top 10 Marketing Automation Mistakes

The Point

If anything, the true value of marketing automation is that it allows you to email smarter, delivering information that’s more timely and relevant. We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). irrelevant. Lack of segmentation.