SendX

MARCH 16, 2020

Newsletters are blowing up again. In this age of content overload, people are looking to consume content that they want. They want personalized stories that they resonate with and newsletters are a perfect medium here. So this may be making you think: " I should also be starting a newsletter!

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Newsletter Enterprise Management Thought Leadership Marketing Management 231

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

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Curation Newsletter Content Deliverability 78

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

SendX

AUGUST 18, 2020

Localization solves the problem of international audiences by adjusting email content to different languages and cultural norms. What is the Localization of Email Newsletters? Localization refers to the process of adapting content in your email campaigns to make it more appropriate for users in different geographical regions.

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Newsletter Privacy Cross-Selling Barriers 195

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

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Fulfillment Video Marketing Content CTR 237

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. With NCP, you can seamlessly blend your marketing messages into premium email newsletter content. With Native Curated Packages, you can amplify your campaign’s efficacy via email newsletters. Check it out.

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Curation Relevance Advertisements Advertising 118

Scoop.it

MAY 4, 2021

We’re living in a world of noise, hype, and saturated content platforms where people are bombarded with thousands of messages every single day. In terms of cutting through the noise, email is a sharp weapon that’s capable of moving your content to the “top” of a customer’s mind. What’s the Purpose of an Email Newsletter?

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Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. While social media continues to grow in user numbers (with over 4.80

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Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

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Marketing AI Distribution Content Marketing Content 276

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content.

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Trends Marketing AI Lead Scoring Lead Ranking 276

Lead Forensics

FEBRUARY 14, 2024

What Makes a Great Email Newsletter? This blog post delves into the intricate elements that compose an outstanding email newsletter, offering guidance on how you can craft your own with assured success. Understand Your Objective Before anything else, it’s vital to have a firm grasp on the ‘why’ behind your newsletter.

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Newsletter Psychographics Act-On Click Rate 52

ClearVoice

SEPTEMBER 20, 2023

Content curation can have the same effect — and with revenue-boosting results. Here’s a breakdown of the art of content curation, how to do it, examples, and benefits. What Is Content Curation? The process begins with finding the most applicable content for potential and existing customers.

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Curation Relevance Aggregators Lead Ranking 52

Liveintent

OCTOBER 19, 2021

In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. By diversifying your acquisition channels, you’re more likely to reach your audiences where they are with a message that is relevant to them at that point in their journey. What is customer acquisition?

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Acquisitions Newsletter Paid Content ROAS 126

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. This post explores how combining the art of storytelling with hard data can create the most compelling content. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

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Storytelling Top of Funnel Content Paid Search Agency 329

Vision6

MAY 23, 2023

An internal staff newsletter can be an extremely effective way to bridge gaps in communication in your organisation. We’re going to reveal how you can build a captivating and thought-provoking staff newsletter that will resonate with your employees. What is a staff newsletter? Why are employee newsletters important?

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Newsletter Webinar Metrics Content Paid Search Agency 52

Vision6

JANUARY 11, 2023

In fact, according to the Content Marketing Institute, 87% of B2B marketers use email as an organic content distribution vehicle. Helpful Content Ideas For Email Newsletters. Want to avoid text-heavy articles for your next newsletter? Grammarly embrace visualised information in this email newsletter example below.

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Newsletter Case Studies User-Generated Content Paid Search Agency 98

Marketing Insider Group

OCTOBER 11, 2023

Yes, the hub and spoke content model is alive and well. It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. In a world where information is abundant and attention spans are short, guiding your readers through a well-structured content journey is crucial.

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Lead Ranking Content Lead Scoring Keywords 267

Liveintent

NOVEMBER 23, 2021

While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters. Through these premium experiences, publishers can feed readers’ hunger for relevant content and thereby continue to foster more reader loyalty.

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Newsletter Loyalty Business Curation 124

Outgrow

JANUARY 4, 2021

Interactive Email Newsletters: 8 Content Ideas to Increase Conversions. In this era of social media, influencers, and video content creators, email marketing still remains relevant for business. What Are Interactive Email Newsletters? 8 Interactive Content Ideas to Boost Your Sales and Conversions.

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Newsletter Conversion Top of Funnel Content 105

Marketing Insider Group

JANUARY 29, 2024

But it is an incredibly useful tool that can simplify our lives in the content creation arena. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. They’re the pillars of any solid content marketing strategy.

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Copywriting Optimization Marketing AI FAQ 224

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

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Newsletter Examples Template Display 83

Marketing Insider Group

OCTOBER 18, 2023

Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. You’ll attract better clients with journalistic content.

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Top of Funnel Tips Content High Quality Lead 280

Marketing Insider Group

MAY 16, 2023

Here’s our diagnosis and the content-creation-cure. Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content.

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SEO Lead Ranking Content Thought Leadership 245

Content4Demand

APRIL 21, 2020

I estimate only about a third have valuable information related to the crisis. In our efforts not to be tone deaf, it seems we’re not only being tone deaf but also forgetting the number one rule of B2B content marketing: Begin with the buyer. Like many Outlook inboxes, mine has been filling up with emails that reference the pandemic.

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Relevance Urgency Marketing Content B2B Marketing 88

Liveintent

MAY 3, 2021

A reported 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations and 84% of consumers say the experience brands provide is as important as the products they sell. More advertisers are harnessing the power of email newsletter communities to leverage existing high-value content.

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Newsletter Communities Brand Identity Branding 116

ConvertKit

MARCH 17, 2021

And even though some social networks are growing at a pedal-to-the-floor pace, the truth is: email is still the best way to distribute content to your audience. If you’re a creator working hard to grow your audience, these nine newsletter promotion ideas can help you beat your newsletter subscriber count goals in no time at all.

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Newsletter Promotion Creativity Opt-out 128

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

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Work Management Marketing Management Vendors Research 52

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. By ensuring that the delivery of your newsletter is successful, it does take significant time and planning to craft the best one to share intentional messages. Does your business need an Email Newsletter?

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Newsletter Template Ad Frequency Eye-Tracking 98

ClearVoice

APRIL 12, 2024

A decline in traffic for your once highly popular blog post or a drop in engagement for your top-performing pieces clearly signals it’s time for a content refresh. Information runs stale as new trends and technology result in industry changes. This can be a frustrating experience for people reading your content.

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Content Lead Scoring Lead Ranking Keywords 52

ConvertKit

APRIL 22, 2021

Running a newsletter is fun and rewarding, but the demand to constantly create can be a slippery slope to creative burnout. Plus, every moment you spend managing the newsletter uses up time you could spend on other business tasks. Newsletter automations combat creator burnout. You are the content, and the content is you.

Newsletter 101

Newsletter Automation Top of Funnel Trigger Marketing 101

Webbiquity

MARCH 30, 2024

By focusing first on understanding your target buyer, and where they look for information, you can avoid wasted time and effort during the critical business launch phase. Send Email Newsletters You probably already get several email newsletters every day and understand how powerful they can be if done right (and how annoying if done wrong).

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Ideal Customer Profiles Business Newsletter Word of Mouth 149

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. How-To Guides.

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Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Marketing Insider Group

NOVEMBER 6, 2023

Your mission and vision statements, information about your projects, and other foundational facts about your organization live here. However, you won’t be able to engage site visitors, accept donations, and effectively disseminate information to supporters if your website isn’t well-built or established.

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Paid Search Agency Marketing Strategy Marketing & Strategy Ads 245

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

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Lead Scoring Lead Ranking Marketing Analytics Tools Content 343

Scoop.it

AUGUST 16, 2022

You need to have the right thought process and create emails with engaging content and attractive offers that stand out. An email newsletter is the perfect scaffold that allows you to send educational content and keep the subscribers hooked. Salient Features of an Effective Newsletter. Defining a Curated Newsletter.

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Curation Newsletter Business User-Generated Content 85

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth.

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