B2B Marketers – Do You Zee What I Zee?
B2B Marketing Traction
DECEMBER 21, 2011
People’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Because if your most important information – e.g. your call to action – isn’t strategically located on your page or screen, you will get less than optimal results from your marketing. Why should you care?
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