Content Information Newsletter Relevance 
Anything Goes Marketing
MARCH 16, 2008
They expect to receive relevant and timely information that they have subscribed to. Before you know it, you'll have a bunch of unsubscribes and when you really do have relevant information, you'll miss out some key prospects/customers as they've already opt-ed out.
Anything Goes Marketing
JUNE 22, 2008
Therefore, if you have one of those newsletter sign up boxes on every page of your site (like the one I have in the top right hand corner) that says "Enter your email to get our newsletter", you may need to rethink this area as you're not providing a compelling reason for the visitor to sign up for your newsletter.
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Anything Goes Marketing
APRIL 7, 2010
On the other hand, what you may find is that there are opportunities to send more relevant and timely email communications to certain segments of your database. When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information.
Anything Goes Marketing
DECEMBER 15, 2008
Let's assume that the marketer may not know all of this information just yet. Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email. Using Dynamic Email Content the Right Way This is a perfect situation for using dynamic content in email.
Anything Goes Marketing
MARCH 7, 2007
By lead nurturing , I mean such practices as sending regular newsletters that demonstrate the expertise of the company in a particular industry inviting a prospect to a webinar and/or live event that provides tips to the target market and portrays you as a leader in your space. For the messaging itself, the relevancy part of this is crucial.
Anything Goes Marketing
JUNE 29, 2009
If you've already collected information from someone, avoid asking for it again at all costs. Personalized email/direct mail content. This may mean displaying a special offer for repeat purchasers or dynamically displaying an article in your regular newsletter that is geared specially to your customers.
Anything Goes Marketing
AUGUST 7, 2007
Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. They should control the type of email, the frequency and the content. They are sent every three weeks.
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