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Marketing Automation for Financial Services Marketers

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You can use automation to enroll new leads in nurture campaigns that send educational content over time. Automate repetitive tasks like scheduling and publishing content, and use advanced features like social media listening and employee advocacy to stay on top of conversations and comments while driving positive engagement.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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This ensures that your ads are only visible to the relevant people at General Mills. In advertising, the addressable refers to the ability to target individual users or devices based on demographic or behavioral data with relevant and personalized ads. What is an Ad Audience? What is Addressable in Advertising?

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How Many CTAs Should I Use?

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These people need content, not phone calls. These pages are a great opportunity for you to present all your great content square in front of your audience. In fact, we recently updated our blog template to create more opportunities for additional content. ” How Many CTAs Should I Use in a Dedicated Landing Page ?