Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. And, it’s certainly not a tactic to be taken lightly.

Planning 65

Planning Marketing Plans Video Marketing Content Marketing 65

Vidyard

AUGUST 20, 2013

You’ve introduced your company with an explainer video, shared your product offerings, and your content is developing a strong viewership, but what’s your next release going to feature? Whether or not your viewers know you’re aiming for biweekly Thursdays, a schedule keeps you actively planning timely content in advance.

Video Marketing 70

Video Marketing Tips Content Transparency 70

Vidyard

OCTOBER 9, 2014

How do you possibly help a prospect through this large portion of the buying process before having any detailed information? Through engaging and informative content, that’s how. Okay, so engaging and informative content – no biggie, right? But how do you determine if your content meets this criteria?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

Vidyard

JANUARY 26, 2017

As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I Totty told me in interview, “The focus of my role has morphed into content strategy and creation. .”

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Get it Free Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content. Yep, useless.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

NOVEMBER 2, 2017

Today, 90 Percent Report that Video is Becoming a More Important Content Type for Driving Business Results. For the fourth consecutive year, over 90 percent of study participants report that video is becoming more important as a form of marketing content within their businesses. More Information: Download the Report: [link].

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Do you want to encourage them to consume more content? A CTA is an action you want a viewer to take after watching your video.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. How is this content delivered/accessed by your audience?

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

MARCH 24, 2015

What is the objective of the video and how does this feed into my content marketing strategy? Video should be considered an element of a wider content marketing strategy, a medium that can be used to convey a message in a way that for example, a white paper or a blog cannot.

Paid Content 51

Paid Content Video Marketing Content Advertising Mediums 51

Vidyard

NOVEMBER 8, 2013

Whether it’s making your content look terrific with visual assets or crafting a video to be visually stunning and clear to understand, it’s good to have a grasp of the principles of user-focused design so, here are the standout points I picked up in my chat with Garry: 1. Can’t Get Enough Great Content?

Design 54

Design Content Advertising Agencies Video Marketing 54

Vidyard

NOVEMBER 11, 2014

” Planning your strategic content in advance is incredibly important as you want each video asset to contribute toward business goals in some way. When brainstorming new content pieces, consider the bigger story you can wrap these up in, and the top-of-funnel video you could use as the asset’s promo or commercial, so to speak.

Top of Funnel 54

Top of Funnel Video Marketing Marketing & Strategy B2B 54

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. Higher Engagement. × Get the Workbook.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. But since most videos last year were user-generated (especially for small and mid-sized companies), it’s apparent more individuals are becoming content creators themselves. Educational Video Content Wins Out. Get the Report.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

Vidyard

AUGUST 14, 2020

If so, you can understand how usability makes or breaks a product or content. Contents 1. And if a video has accessibility features, all viewers—whether they have a disability or not—are actually more likely to engage with your content. Each one plays an important role in ensuring everyone can enjoy your video content.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

JULY 15, 2013

In my last chat with Ann Handley , Chief Content Officer at MarketingProfs , we discussed the emerging role of video marketing and some things content marketers need to be considering right now to remain relevant. Is your content customer focused? Is your content customer focused? appeared first on Vidyard.

Content Marketing 51

Content Marketing Thought Leadership Content Paid Search Agency 51

Vidyard

NOVEMBER 2, 2017

The Role of Video is Expanding from Marketing to Sales : 37 percent of sales teams are now using video throughout the sales cycle and 23 percent are now creating their own video content, both measures are up more than 50% from the previous year. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Vidyard

FEBRUARY 27, 2017

So it was particularly exciting when we heard we had won the 2017 Killer Content Award for Sales Enablement for one of our top-performing campaigns of the past year. Nothing more than some amazing content, an interactive survey, and an integrated launch plan that put our sales team front and center. Take the Assessment.

Campaigns 50

Campaigns Planning Peer-to-peer Lead Scoring 50

Vidyard

JULY 25, 2013

Outsourcing the creation of video content for your business can be a tremendous time saver. Regardless, the more information you give to the team you select will result in a better, more cogent video. The better informed your video team is about your business the better they can represent your brand.

Video Marketing 52

Video Marketing Planning Sample Content 52

Vidyard

FEBRUARY 25, 2014

You need to know whether each asset supports the goals you set out for it, and identify potential gaps in your inventory to plan future content. A video content audit will keep you organized, effective, and ensure you’re producing videos that support your sales team and all parts of the funnel.

Top of Funnel 51

Top of Funnel Video Marketing Buyer Personas Paid Search Agency 51

Vidyard

APRIL 1, 2014

The only difference is that your content should map to your buying cycle and turn viewers into customers. Set up a video content journey! (I You need lots of content, and video is an efficient way to meet this expectation. This helps with information retention and ensures viewers go on to watch the next piece.

Top of Funnel 51

Top of Funnel Video Marketing Buying Cycle Buyer Intent 51

Vidyard

SEPTEMBER 26, 2013

While reading the “rules of the road” I couldn’t help but think that the rules for creating a successful TV show can serve as a great guide for producing content marketing in general. Bill Nye actively planned for catchy content, and thanks to his rules, so can you. You should also set an ideal content scenario.

Top of Funnel 51

Top of Funnel Peer-to-peer Content Marketing Planning 51

Vidyard

AUGUST 18, 2014

Well, similar to how you can streamline other content creation initiatives, churning out great videos requires that you learn a particular, scalable workflow. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

FEBRUARY 12, 2020

Video is how your employees are already used to digesting information: The average person already watches 84 minutes of video per day and forecaster Zenith anticipates that number to grow to 100 minutes by 2021. Host your onboarding content in a centrally-accessible onboarding hub for new hires to access whenever they have questions.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

JANUARY 6, 2022

Contents 1. Enterprise sales tools provide the functionality to compile all your core sales enablement requirements with an easy-to-use platform so that your team has the right information at the right times during the customer journey to build your customer base. But not all technology is equal. Humanizing Sales Enablement 1.1

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Vidyard

JULY 28, 2021

When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. Feeling a little lost on the best way to serve up that CTA in relation to your video content? Contents 1. “Sign Up for an Account.” Download the eBook.” Book a Demo.” Many viewers are gone the moment the video ends.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Vidyard

MARCH 3, 2015

But not just with more content, with targeted content that specifically aims to help buyers through the funnel. A lot of content to attract a lot of prospects only works for so long, and more often than not, tends to attract a lot of top-of-funnel leads with no support to bring them through the funnel. With research.

Top of Funnel 51

Top of Funnel Buyer's Journey Template Video Marketing 51

Vidyard

OCTOBER 14, 2015

Are you new to the world of User-Generated Content (UGC)? User-Generated Content is genuine, organic content created by, well, your users. Your customers, your audience, regular people who interact with you, and create content that can be used to champion your brand. Well, here’s a blog post for you!

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. But since most videos last year were user-generated (especially for small and mid-sized companies), it’s apparent more individuals are becoming content creators themselves. Get the insights you need to craft a video strategy that works.

Advertising Benchmark 73

Advertising Benchmark Video Marketing Paid Search Agency Work Management 73

Vidyard

NOVEMBER 11, 2020

A recent survey found that 4x more people prefer to watch video over reading text , citing video as a much easier format to consume information. Contents 1. Video Makes it Easier for Your Prospect to Consume Information 2.5 Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Contents 1. Content Asset Promos 4.2 Promo videos are ideal content for paid ads on social media. Content Asset Promos. Video For Other Forms of Content.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

JANUARY 22, 2014

Let’s explore what this video marketer’s doing right: Solving Real Problems with How-To Video Content How-to videos are important for brands looking to amplify their video marketing strategy because YouTube is the second largest search engine available. Are they making the most out of their video marketing? Let me know!

Education 51

Education Video Marketing Youtube Content 51

Vidyard

MARCH 23, 2021

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

APRIL 5, 2021

94% of marketers believe it converts the same or better than other content types. But since most videos last year were user-generated (especially for small and mid-sized companies), it’s apparent more individuals are becoming content creators themselves. Get the insights you need to craft a video strategy that works.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Paid Search Agency Work Management 65

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Contents 1. It can also integrate video into your email, content, and digital marketing strategies. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. Knowing how content is consumed can help you understand how to create better content. Contents 1. Company Onboarding Videos 1.2

Youtube 95

Youtube Paid Search Agency Video Marketing User-Generated Content 95

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. No matter how you prefer to consume your sales content, we’ve got a little something for everyone. Contents 1. Perfect for those who don’t love having to seek out new information constantly; this way, it comes right to you.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124