The Effective Marketer
JUNE 19, 2012
On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. A guest post by Lior Levin.
The Effective Marketer
APRIL 26, 2012
According to the authors, there are four critical factors for viral marketing success: 1: Content, or the attractiveness of a message makes it memorable. Hubs tend to be better informed because of their social links and they can also influence their networks (hey, if I got this from Bob it must be good!). The Optimal Seeding Strategy.
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The Effective Marketer
MARCH 13, 2012
Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch. Key Takeaways.
The Effective Marketer
MAY 3, 2012
My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work. See his bio at the end.
The Effective Marketer
AUGUST 20, 2015
I was recently reviewing some content that a product marketing manager had created and we were discussing it in light of an upcoming product launch. Creating content with the value in mind is not easy and requires a lot of effort and discipline. Sounds easy, but in reality is anything but. – Ask yourself “so what”.
The Effective Marketer
FEBRUARY 9, 2012
It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo.
The Effective Marketer
MARCH 22, 2012
Create sufficient content (how can we possibly keep up with demand for content?). And so, there are new roles coming down the pike based on each of the critical tasks mentioned before: Seed : Content strategist. Create a knowledge base with relevant content that your sales team can leverage during the sales cycle.
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